Desperately Seeking a Digital Media Model
Todd Sawicki of Zemanta, and David Parker of McCann Worldwide share concerns over banner ads and talent. Via digiday,com
Category: Asia
Forrester: eCommerce to Hit $370 Billion in US by 2017
Fueled by the unbridled adoption of smartphones and tablets among U.S. consumers, eCommerce sales are on pace to grow at a significant annual rate through...
Apple Launches ‘In-App Purchases’ Label
With the freemium application style surging in popularity among iOS app developers, the deployment of in-app purchase opportunities has increased just as quickly. As a...
Groupon boss says more room for growth
Hong Kong – It’s been three years since Groupon launched in Hong Kong and despite big changes to the global group buying sector, Groupon boss...
Going beyond Earth Hour
Hong Kong – WWF head of communications Ali Bullock says the biggest challenge for WWF’s largest event of the year is getting people to stick...
Havas Media wins Wonder Cement account
India – Havas Media has won the media mandate for media duties for Wonder Cement in a multi-agency pitch including key industry players. Source: Marketing...
Native Advertising Is Bad News
Publishers are putting their credibility on the line with the current frenzy around sponsored content, argues Mediassociates’ Ben Kunz. Via digiday,com
FCC Chair Reportedly Stepping Down Friday
The rumor mill is suggesting that Federal Communications Commission Chairman Julius Genachowski will soon resign from the position he has held for nearly four years....
Which Smartphones Are Most Satisfying?
The new JD Power consumer satisfaction survey is out and a familiar name sits atop the list of most satisfying smartphones. For the ninth consecutive...
Digital Engagement in China – Social Gets Serious [Infographic]
Successful digital engagement in China comes down to five key points. Source: ClickZ Asia
Case Study: Jebsen Group Makes Social Media a Priority
Four ways that a B2B organization representing 200 brands uses social and mobile for communications. Source: ClickZ Asia
AdzCentral gets SG$4 mln booster
Regional – Audience buying firm AdzCentral has raised SG$4 million in its latest funding round, which will be used for its expansion plans in the...
Healthy growth expected for global ad market
Beijing – China’s advertising market shows signs of slowing after years of stellar growth, but Carat remains optimistic about the global ad market. Source: Marketing...
NPD: Samsung Eclipses Android Universe
According to a new report from NPD Group, in the U.S., the Android Universe is very quickly beginning to see the dominance of Samsung. “The...
How Publishers Define Native
For most — including the Atlantic, Politico, Gannett and others — it’s about fitting the ad into the site experience. Via digiday,com
APAC moves to smartphone shopping
Regional – Online shopping trends in Asia Pacific have moved to the smartphone as markets such as Indonesia and Thailand see the fastest rise in...
