Improving Your Digital First Impression
You have a variety of ways to improve your first impression for your business in the search and social environment. Source: ClickZ Asia
Category: Asia
Tatango Answers The 10 Most Asked Location Based Mobile Marketing Questions
According to Derek Johnson, founder & CEO of Tatango, the explosion of mobile marketing over the last couple of years has resulted in Tatango seeing...
4 ‘Bad Leader Behaviors’ That Affect Productivity and Profits
What can business leaders and managers learn from watching the earnings of publicly traded companies? “Plenty,” says Kathleen Brush, a 25-year veteran of international business...
Confessions of a Newspaper Ad Exec
Arrogance has put newspaper operations in a “death spiral,” according to a recently departed exec. Via digiday,com
Macau Tourism Rolls Out WeChat Fan Acquisition Campaign in 6 Days
Within six days of creating a WeChat presence to target Mainland Chinese visitors, the Macau Government Tourist Office has accumulated more than 500 subscribers to...
Digital Marketing and the Consumer Experience
Here’s why it’s time to improve the consumer experience online. Source: ClickZ Asia
Mother’s Day 2013: Mama Wants Mobile Technology
With Mother’s Day approaching rapidly, millions of sons and daughters are scrambling to think of something special to do for mom this weekend. If you’re...
Ultimate Poker Raises The Stakes in Online Gambling
Ultimate Poker’s bet in Nevada has certainly paid off. The Las Vegas Review Journal reports that the site has registered “thousands of users” from every...
Whisky Brand Creates Interactive Storm
Talisker Whisky created an interactive storm installation to promote its new whisky variety. Via digiday,com
WWF Exec: Using Social Media to Drive Earth Hour 2013
The NGO focused on a digital-first campaign leveraging social this year. Source: ClickZ Asia
15 Stats Retailers Should Know About Pinterest
The image-clipping platform now accounts for 25 percent of retail referral traffic. Via digiday,com
Google Glass: Is The Honeymoon Over?
Before it could even reach the masses, Google Glass captivated the fascination of millions after its official preview earlier this year. A sleek technology designed...
comScore Showcases Latest Trends in the U.S. Smartphone Market
On Friday, comScore published data from its MobiLens service, reporting key trends in the U.S. smartphone industry during the three month average period ending March...
How Effective is Mobile Marketing on Vine?
Is it really possible to roll out an effective marketing piece through Vine, Twitter’s video service designed to create 6-second clips? Based on the rapidly...
Apple Lists The Top iPhone and iPad Apps of All Time
Coinciding with the kick-off this week to Apple’s over-the-top countdown to the 50 billionth app download from the Apple App Store, the iDevice maker has...
CMOs Should Focus on Keyword-Driven Marketing
David Shen, general manager at Acronym Asia, discusses how chief marketing officers (CMOs) can drive better results through a keyword-focused marketing strategy. Source: ClickZ Asia
