Audi’s Novel Battery-Saving App
The car brand demos its start-stop auto tech with a smartphone tool to shut off battery-draining apps running in the background. Via digiday,com
Category: Asia
Infographic: LinkedIn Continues to Change How We Hire
If you are doubtful of the profound impact that social media exerts on how we find work and hire employees today, the team at Masters...
Yahoo Raises Eyebrows with Acquisition of Astrid
On Wednesday, word came that Yahoo has purchased Astrid, a popular online to-do list app. So what are Yahoo’s plans for it’s newest acquisition? To...
What I Learned About Social Media Marketing From My Mum Playing Candy Crush
The golden rule for social marketing and social games is the same. Source: ClickZ Asia
Standard Life Hong Kong Makes Foray Into Facebook Marketing
Its chief marketing officer has led the social media strategy and is said to be the first insurer to have a presence on the social...
UNICEF: Likes Don’t Save Lives
The non-profit is boldly urging people to go beyond feel-good social actions and put their money where their mouth is in making change. Via digiday,com
Why Link Bait Pays
“Bad link bait isn’t sustainable. Good link bait is helpful….The most generous thing for a publisher to do is have good link bait.” Via digiday,com
Infographic: What You Need to Know About Facebook Mobile Ads
With the clock counting down until Facebook reports earnings and mobile ad revenue (on Wednesday) for the first quarter of 2013, all attention within the...
Should Amazon Stay Out of Mobile Payments?
According to details gleaned from a recently uncovered patent filing with United States Patent and Trademark Office, online retail giant Amazon may soon enter the...
Data Superheroes, Code Artists, and Visualizers
With the sheer scale of big data, churning out printed reports or producing dashboards is simply not enough to meet the dynamic demands of real-time...
Digital Does Not Equal Social
If you look at the usage statistics by channel of the various markets across Asia you see a pattern that often flies in the face...
The Expanded Required Ad Industry Reading List
With a world of advertising books out there, other than repeatedly scrutinizing the number of stars on an Amazon review, it’s hard to pull out...
Smartphone Shipments Surpass Feature Phones in Q1 2013
The latest data from IDC’s Worldwide Quarterly Mobile Phone Tracker shows that worldwide smartphone shipments topped those of feature phones for the first time in...
Who Are The Most Loyal Smartphone Owners?
Marketers understand the power of brand loyalty. When a company is fortunate enough to win the hearts and minds of consumers, the money follows and...
The Politics of Publisher Redesigns
Terrible publisher designs are usually a reflection of a dysfunctional organization. Via digiday,com
Q&A with Kinetic ONE: Video Content Marketing Opportunities in China
While video advertising such as pre-roll ad buys is common in the country, one start-up has focused on creating a social video platform that builds...
