Banners Are the Worst Advertising: Invisible
The banner ad apologists are fighting a losing battle, argues AdContrarian Bob Hoffman. Via digiday,com
Category: Asia
Big Data Is Not Like Teenage Sex
Let’s start by exploring what big data is used for in marketing. Source: ClickZ Asia
BlackBerry Launches ‘Youthful’ New Smartphone… But Not for The U.S.
BlackBerry is testing what it calls a “youthful” new smartphone in selected markets… outside of the U.S. This week, BlackBerry raised the curtain on the...
The ‘Bugs’ Are Out at Google I/O
On Wednesday, BugSense – creators of a leading mobile app monitoring solution – announced that the company will be participating at Google’s I/O developer conference...
Choosing a Domain Name That Attracts Foreign-Language Web Traffic
The English language no longer dominates the web, so plan to accommodate foreign languages right from the start. Consider these tips. Source: ClickZ Asia
Cap’n Crunch Makes Ryan Gosling Eat His Cereal
The cereal brand created it’s own Ryan Gosling Vine in response to the popular “Ryan Gosling Won’t Eat His Cereal” meme. Via digiday,com
Mobile Marketing Industry May Employ 1.4 Million by 2015
A new study commissioned by the Mobile Marketing Association is shedding some light on today’s mobile marketing ecosystem. According to the report, which was conducted...
Twitter Gets ‘Lucky’ in Latest Acquisition
Twitter’s latest acquisition is Lucky Sort, a Portland, Oregon-based startup recognized for its work on TopicWatch, an impressive visualization and navigation engine. Financial terms of...
SodaCard Allows Retailers to Convert Walk-in Customers Through Mobile Loyalty Platform
The Hong Kong start-up aims to digitize in-store loyalty by providing local merchants with a simple platform to acquire, retain, and communicate with walk-in customers....
12 Alarming Stats About Social Media
Facebook has been linked to 66 percent of divorces. Via digiday,com
The Agency Role in Brand Content
The pressure is on agencies to deliver their content promises. Via digiday,com
India Could Be Facebook’s Biggest Market by 2017
The latest industry estimates from eMarketer suggest that India could be Facebook’s largest market by 2017. If the anticipated growth over the next four years...
Infographic: Native Ads More Engaging Than Banner Ads
Native ads continue to gain an upper hand on traditional banner ads. That’s the suggestion from a new report by Sharethrough and the IPG Media...
New Report Highlights Emerging Trends in Mobile Advertising
xAd is touting the release of its latest quarterly report, Mobile-Location Insights Q1 2013. In the new report, the mobile ad targeting experts probe mobile...
What is an XCD?
CP+B’s new role aims to embed technology deeper in the creative process. Via digiday,com
Huggies App Encourages Parental TMI
A new app from Huggies Brazil uses Twitter to notify parents when their baby needs a diaper change. Via digiday,com
