The Awesome Mizuno Ad You Will Never See
Mizuno missed the boat on the buzz generated by Texas state Sen. Wendy Davis, but two creatives came up with a great spec ad. Via...
Category: Asia
Say Goodbye to Google Reader This Weekend
More than just the month of June will come to an end this weekend. On Monday, Google Reader will also be no more. “We launched...
Colgate-Palmolive Wants SMS to Brush Up America’s Oral Health
On Thursday, Colgate-Palmolive announced a new partnership with the Hispanic Dental Association (HDA) to launch Colgate’s 2013 “Oral Health Month” campaign. Beginning Monday, July 1st,...
Mizuno Missing Out on Real-Time Marketing Opportunity
The sneakers that Texas’ senator wore during her filibuster this week have gotten tons of buzz and a boost in sales, but the brand hasn’t...
Report: Majority of Fortune 100 Companies Are Not Google Compliant
Google’s recent announcement about upcoming changes to its mobile search algorithm may cause 90 or more Fortune 100 companies to lose search visibility among consumers...
AOL Launches All-in-One Mobile App for Apple’s iPad
AOL is out today with an eagerly anticipated new app for Apple’s iPad. AOL: Mail, News, Weather & Video coalesces a number of popular AOL...
Brands Tweeting About DOMA Defeat
Brands are tweeting their support of marriage equality, but some have done it in a way that seems phony. Should brands get involved in social...
Gartner’s Data is Music to a Mobile Marketer’s Ears
Given the profound importance of smartphone adoption to the expansive and effectiveness of mobile marketing, the latest data from Gartner is all but certainly good...
JetBlue Providing Pilots with Tablets for ‘Core’ Functions
Joining the fast-growing list of major U.S. airlines adopting Apple’s mobile technology for use by pilots and other in-flight crew, JetBlue announced Wednesday that it...
Get Your ‘Breaking Bad’ on With New App
A new app for AMC’s “Breaking Bad” lets fans personalize the show’s iconic logo and share it. Via digiday,com
Embracing the Reality of Multi-Touch Attribution
It’s no longer a concept or technology that is only for those with deep pockets. Consider this approach. Source: ClickZ Asia
What is Push Marketing?
Popular and pervasive, push marketing is commonly defined as a marketing strategy deployed by companies, entrepreneurs, or individuals to get their product or message in...
Instagram: 5 Million Video Uploads on Day One
So, is video proving to be a popular addition to Instagram? It’s a silly question to even consider based on user reaction to the new...
Digiday’s Best of the Week: Ban Slideshows
Buzzfeed’s Chris Johanesen’s anti-slideshow piece leads our most shared stories of the week. Via digiday,com
5 Strategy Secrets from Email Marketing Experts
Cost effective and highly impactful, email marketing remains a vital part of every comprehensive marketing plan. Thanks to the battle-tested tactics of veteran email marketers,...
