Greater Transparency Squeezes Media Agencies
Facebook has changed its policies to stop media buyers marking up ads. Via digiday,com
Category: Asia
Understanding Immediacy in Mobile Marketing
Today’s consumers are becoming more and more present-centered, more than any other generation before them. They are very interested in immediate gratification, what is going...
Apple, Amazon Finally End Controversial ‘App Store’ Lawsuit
The war is over. Apple and Amazon have finally ended their lawsuit over who has the legal right to use the “app store” name. Both...
Back In Black: Forbes’ Champion Of Innovation
How Meredith Levien, Forbes’ chief revenue officer, orchestrated the company’s recent turnaround. Via digiday,com
Jay-Z Loves Cap’n Crunch. And Vice Versa.
The breakfast cereal wasted no time in capitalizing on a Twitter shoutout from a very famous fan Via digiday,com
Kantar: Android and iOS Gap Narrowing in the United States
While the Android mobile operating system held steady powering approximately 52 percent of all smartphones sold in the U.S. between March and May of 2013,...
Video Commerce Summit Set for Late July
Later this month, Liveclicker will hold its fifth annual summit in San Francisco. The Video Commerce Summit (set for July 25th & 26th) is where...
Infographic: The 7 Dos and Don’ts of Mobile App Marketing
Successful app marketers are always looking for the best methods and strategies to help their apps reach target audiences and encourage downloads. For those new...
Twitter Tinkering With Browser and Email Based Ad Targeting
Microblogging juggernaut and emerging mobile advertising titan Twitter is setting its sights on your email and browsing history. Experimenting with “new ways to tailor ads,”...
Samsung Says Boxee is in the Bag
South Korean tech behemoth Samsung has confirmed its latest acquisition: television streaming and recording service Boxee. Boxee is best known for its Boxee Cloud DVR,...
Why Twitter Embraced Retargeting
Retargeting based on real search intent, as opposed to tweets or Facebook Likes, is an advertiser’s “wet dream,” says one exec Via digiday,com
iOS Making a Better ‘Impression’ on Mobile Advertising
iOS can boast of generating 64 percent of impressions throughout the Velti mobile advertising platform in May of this year, which is a solid 5...
The Washington Post’s Bet on Quality
New CRO Kevin Gentzel has little interest in adapting the tactics of Buzzfeed. Via digiday,com
SMS Marketing: How It’s Changing in 2013
The cornerstone of mobile marketing for more than a decade, SMS has become a consumer mainstay rivaling the prevalence and popularity of email itself. By...
The Google Graveyard is More Crowded Than You Think
On Monday, as the digital world lays Google Reader to rest, some are reflecting on the surprisingly expansive list of services and platforms that were...
Beyond Push Notifications: The Rise of Multi-Channel App Messaging
The following post is a guest contributed article by Cezary Pietrzak, Director of Marketing at Appboy. One of the most successful weapons in a mobile...
