Why Mobile Marketing Now Matters in the Arab World
According to a new report from Saudi marketing and communications company OTS, mobile marketing’s reach and impact cannot and should not be underestimated across the...
Category: Asia
Here’s How Facebook is Pitching Video to Brands
It may have delayed its plans for large, autoplay video ads, but Facebook is already out in the market aggressively selling in-post, user-initiated video ad...
Infographic: The Year in Social Media
Another year in social media history is about to enter the books. But as we reflect on 2013, it’s evident that it was a monumental...
The Banner Ad Gets An Update for a Social Age
Internet users rarely click on banner ads, let alone interact with them. That’s a behavior Google wants to change with a new social ad product...
Infographic: The New SEO Strategies That Work
A new infographic from Positionly aims to highlight what are being called “the new SEO strategies” that work in the modern digital and mobile age...
Spotify Tries to Out-Pandora Pandora
Spotify may be markedly different from Pandora, but in order to attract more paying users, it’s co-opting Pandora’s mobile strategy. Spotify is planning to debut...
Dallas and Chicago Are Top SMS Spam Magnets in the U.S. Today
Dallas and Chicago are locked in a heated battle. And it has nothing to do with the Cowboys or the Bears. Not even the Bulls...
Arrogance Faceoff: Kanye West vs. Creative Director
He has a larger than life ego. He wears funky sneakers and makes insane proclamations about his own creative prowess. Plus he can be creepily...
The Agency Millennials Are Gonna Be Alright
Kayla Green is digital strategy director at Saatchi & Saatchi LA. For all the hand-wringing about the newest generation of agencies, the industry will be...
Retailers Go All In on Mobile, Online Marketing for 2013 Holidays
Retailers are ramping up their ad spending in time for the holidays and it will soon be apparent. In fact, ad spending on mobile is...
Digital Media Vets Ponder the Future
The only one telling the truth about the future of media is the one who professes to have no idea. That’s because things change too...
Hamburger Helper Is Awesome at Twitter. Really.
When you think of Hamburger Helper, which has been around since 1971, you probably don’t think of the Internet. But the General Mills brand of...
Is The Tax Man Coming for the Mobile Ad Man?
On Thursday, Senator Max Baucus (D-MT), Chairman of the U.S. Senate Finance Committee, released his discussion draft of tax reform legislation. The draft is particularly...
Zappos to Kanye: ‘Yes, We Sell Sh-t Product’
It’s not exactly Biggie-Tupac, but the Kanye-Zappos feud is picking up steam Kanye West, fresh from his celestial motorcycle ride in the sky with his...
Are Mobile Marketers Missing The Mark on Consumer Expectations?
It’s the boldest question being posed in the digital marketing arena today: Are mobile marketers missing the mark on consumer expectations? Unfortunately, there’s a fairly...
Prepare For the Avalanche of Native Ad ‘Snow Falls’
Complex Media has taken its version of “Snow Fall” to brands with a piece of long-form sponsored content from Converse, introducing the sneaker company’s new shoe,...
