The Chicago Cubs Strike Out With A New Mascot The Internet Hates
Only a team as perpetually down on its luck as the Chicago Cubs could see a well-intentioned rebranding so horribly backfire. Earlier this week, the...
Category: Asia
Infographic: Essential Advice for Social Media Marketers
The last twelve months have been a time of tremendous learning for marketers across the social media landscape. In particular, Facebook’s growth and expansion of...
FunMobility: 2014 Will Change Mobile Marketing Forever
In 2013, consumers were still adopting mobile technology faster that marketers were. Today, millions of smartphone owners use their devices for an average of 2...
What the Photos People Post Say About Brands
No marketer in her right mind has the patience, let alone the resources, to sift through a gajillion online photos to get a sense of...
EVB Wants You to Stop Texting and Driving — And Spread the Word
San Francisco-based agency Evolution Bureau wants you to paint your thumbnail red — for a cause. Steve Babcock, executive creative director at EVB, has created...
2014 Marketing Imperative: Leveraging Cross-Screen Social and Location Data
On Tuesday, the folks at UberMedia – based just blocks away from the final chapter of the college football BCS Bowl game in Pasadena, CA...
Was ‘Hercules’ A Branding Win for The Weather Channel?
There was a time when snowstorms were not news. They were just what happens in winter. That time is not now. Last night, a storm...
Mobile App Marketing Costs at All Time Highs
With millions of mobile apps available across the globe’s many app stores, it’s getting more and more expensive for developers to effectively market their apps...
Happy New Year from Mobile Marketing Watch!
As 2013 draws to a close, we at Mobile Marketing Watch want to wish each of you a happy, healthy, and prosperous new year. 2013...
Our 5 Favorite Brand Stories from 2013
Being a brand in the digital age is tough. Whether its being the first to new platforms, organizing and executing for “real-time marketing” or just...
Our 5 Favorite Agency Stories from 2013
Ad agencies, it seems, are under perpetual threat in the digital era. Clients squeezing their margins; automated ad buying systems are challenging business models further....
Infographic: Engaging Your Customers with Digital Content in 2014
From social media posts to traditional company blogs, using the vast array of digital resources at one’s command is now vitally important to attracting and...
Happy Holidays From Digiday
Digiday is taking a break from publishing over the holidays. Publishing will be very light. (But that could change if any brands decide to send...
Infographic: How Many Mobile Devices will Santa Deliver Next Week?
More tablets and smartphones will be packed on Santa’s sleigh next week than ever before. According to a new report and corresponding infographic from Yodel...
Michael Wolff on Digital Media in 2014: ‘Pretty Damn Bleak’
Author, essayist and media iconoclast Michael Wolff does not suffer foolishness quietly. In recent columns for the Guardian, he outlined how Forbes manipulated the New...
Here’s Why to Believe in Agencies Heading Into 2014
The agency business can be hard. Margins are falling, clients are always demanding more for less, and competing for talent against the world’s most successful...
