MMW: The Week’s Top Stories
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. Best Buy Banking...
Category: Asia
Marketing Obamacare with Sex and Ryan Gosling
Perhaps nothing can save the beleaguered Obamacare rollout, but two advocacy groups are giving it a try by enlisting keg-standing bros, friends with benefits and...
Mobile Marketing Via Automobile Could Be ‘Huge’ in China
Mobile marketing is literally going mobile in China. China is the world’s fastest growing automotive market and the high growth in vehicle sales in the...
Who Really Sent This Racist Home Depot Tweet?
Here’s a lesson from social media 101: Don’t tweet racist stuff. Don’t tweet stuff that might even conceivably be construed as possibly even a little...
Gartner: Google Glass Will Revolutionize Workplace Efficiency
According to a new report from Gartner, smartglasses – like Google Glass – are causing CIOs to take a fresh look at the impact wearable...
Google’s Mobile Tracking: The Advertising ‘Holy Grail?’
News that Google is continuously tracking people’s whereabouts has agency executives salivating. While its beta tracking program is currently limited to connecting Google mobile search...
Infographic: The Evolution Of Apple’s iPhone
Apple’s iPhone has certainly come a long way. But unless you’ve recently conducted a side-by-side comparison between the first generation model introduced in 2007 and...
The Bizarre World of Fashion Brands on Instagram
One would think that fashion brands, with tons of beautiful photograhs in their catalogs, would be naturally adept at Instagram. One would be wrong. It...
Gawker Reverses Course on Ad Exchanges
The list of publishers shunning ad exchanges is thinning rapidly. Gawker Media is the latest publisher to succumb to market pressure. It has quietly opened...
Infographic: The Many Faces of Personal Computing
IDC’s new infographic on the “Many Faces of Personal Computing” gives an insightful overview of the personal computing trends in the Asia/Pacific market across multiple...
Global Smartphone Shipments May Have Set New Quarterly Record
On Tuesday, Juniper Research released new estimates indicating that the number of smartphone shipments exceeded a quarterly record of 250 million in Q3 2013. That...
How Ad Agency Life Resembles The Human Centipede
What does horror movie “The Human Centipede” have in common with the ad industry? According to two ad guys at agency Cornett, Whit Hiler and...
MMW Op-Ed: Extend Your Showroom with the Mobile Home Screen
The following is a guest contributed post from Jon Jackson, CEO of Mobile Posse. When a customer leaves the wireless store with their new smartphone...
Great Scott! Live Tweeting “Back to the Future” for a Cause
Marty McFly is not due to arrive in the future until October 2015, but it appears he and his friends have shown up a little...
Infographic: Social Shares Spark More Shopping
Is social media the ultimate catalyst for online and mobile shopping? “Shares on social media create shoppers,” reads a new report from MediaBistro. “But not...
Apple Co-Founder Not Fond of Apple’s New iPad Air
Apple co-founder Steve Wozniak just plain isn’t impressed by what’s new with Apple these days. According to published reports Wednesday, the iPad Air wasn’t sufficient...
