Kay Jewelers’ Hashtag #ekbkw Was Asking For It
Silly, silly Kay Jewelers. Doesn’t it know that creating a branded hashtag, especially one that isn’t even a word or phrase, is just asking to...
Category: Asia
Confessions of Big Brand Social Media Managers
Type ”social media” into any online jobs board, and you will get thousands of job postings for social media managers, community managers, social media “rockstars”...
Registration Still Open for mobileStorm’s Casino Mobile Marketing Webinar on Tuesday
On Tuesday, February 11th, mobileStorm – a veteran provider of mobile marketing solutions across multiple industries – will present a new webinar for casino marketers...
Airbnb Swoops to Rescue of Reporters With #SochiProblems
Now here’s a real-time marketing execution that fits. Airbnb has spent today tweeting reporters complaining of horrendous accommodations at the Winter Olympics in Sochi, Russia,...
The Top 5 Stories in Mobile Marketing and Advertising This Week
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. Does Mobile Marketing...
The Anatomy of a Viral Site
Brands and agencies talk constantly about creating content and experiences with the potential to go viral. In a social media world, it’s all about “earning”...
Does Mobile Marketing Mean The End Of SEO Driven Campaigns?
SEO has been the ever evolving, yet primary focus of online marketing campaigns for many years. However, mobile marketing is giving it a run for...
Should Brands Even Be in the Content Business?
Michelle Manafy is the editorial director of the Online Publishers Association Today, storytelling is a core competency for marketing and media companies alike. From the...
Mobile First Paying Off for Facebook
Facebook is reaping the benefits of its decision to become a mobile-first company. With approximately three-quarters of all regular Facebook users now accessing the platform...
Rebooted Digg Begins to Gain Traction
Internet publishing brands rarely come back to life. Once you’re at the top and fall off, there’s no getting that magic back. Ask Friendster. Betaworks...
Yahoo Apologizes For Funny Gmail Tweet, Earns Internet’s Scorn
Oh, Yahoo. The lumbering Silicon Valley giant can’t seem to get out of its way. This afternoon, after Gmail experienced worldwide outages for a brief...
Putting GIFs to Work in Email Marketing
In the last two years, GIFs have grown immensely in their popularity and pervasiveness. These looping photos akin to tiny movies have provided the inspiration...
Infographic: Your Twitter Marketing Cheat Sheet
Is Twitter missing as a core component of your digital marketing strategy? For some, Twitter is critically important as a marketing tool. For others, it’s...
Publishers to Ezra Klein: Good Luck! You’ll Need it!
Ezra Klein, the wunderkind behind the popular Washington Post policy blog Wonkblog, will be leaving the D.C. daily at the end of this week to...
British Spy Agency: SMS Privacy Doesn’t Exist
For those who fear they are being watched on mobile, here’s another scary fact to consider. According to a revelation from a British spy agency...
Goodyear to Ice Cube: Jan. 20 Will Be a Good Day
Mark your calendars. It’s looking like Monday, January 20, will be a good day after all. A crowdfunded campaign known as the ‘Good Day Blimp’...
