Amobee and Dentsu join forces in Japan
Amobee, a global digital marketing technology company serving brands and agencies, has signed a partnership with Dentsu Inc., to co-develop and provide insight-driven brand analytics...
Category: Asia
Agencies’ new business revenue grows 7.5%; led by Publicis Groupe, WPP
Agency business being put into review in 2018 has contributed to a 7.5 per cent increase in global new business revenue, according to a recent...
Mondelēz International hands PR mandate for SEA to MSL
Mondelēz International has appointed MSL as the Agency-of-Record for its corporate communications duties in South East Asia, following a competitive review in late 2018. As...
PHD Singapore hires Priya Alexander as MD
Priya Alexander is returning to PHD Singapore to take on the role of Managing Director. In this new capacity, she will oversee the continued development...
Havas Group Singapore promotes Kenny Yap to lead social, content & PR
Havas Group Singapore has promoted Kenny Yap to lead social, content and Public Relations for the agency with immediate effect. In his new role as...
Honor dazzles with its View20 global launch in Paris
Device-maker is banking on price and attractive features to bring the crowds to its yard. Via DNA
Google fined $57m by French regulator for breaching GDPR
French data protection authority CNIL has slapped a €50 million ($57 million) on Google for failing to meet requirements under the General Data Protection Regulation....
Pantene Japan launch ‘#HairWeGo’ campaign with Babychanco
One year old Babychanco, famous for her voluminous and bountiful hair, just made her advertising debut in Pantene’s latest film -The Hairy Tale. The campaign,...
Matt Rowley appointed Chair of IAB Australia Board
Matt Rowley, Director of Sales, Publishing at Nine, has been elected as Chair of the IAB Australia Board. He replaces Cameron King who resigned from...
Ogilvy appoints key capability leadership in Asia
Ogilvy has made key appointments to its capability leadership team in the Asia-Pacific region as a next step in the agency’s transformation journey. While Ogilvy...
BBDO Beijing names Beck You as MD
BBDO Greater China made a key appointment in Beijing – Beck You as Managing Director. Mr You joins the agency having experienced both the agency...
Top UK publishers say they’ll move to reduce ads bought through open ad exchanges
For some big newspaper publishers, reducing how much of their inventory is bought via the open exchange is a trend they anticipate rising in 2019....
#sowhoknew: ‘The Best A Man Can Get’ or ‘The Best Men Can Be’?
A new take on the 30 year old tagline from Gillette is being trialled to help eradicate ‘toxic masculinity’ in the #MeToo generation. The new...
Wunderman Thompson boosts APAC leadership team
The newly created WPP agency Wunderman Thompson has appointed Annette Male as Chief Executive Officer for APAC, effective March 4, 2019. Ms Male will report...
India’s digital advertising growth to be 31.96% CAGR: Report
Internet penetration and adoption of digital media in India is growing at an unprecedented rate, which is creating huge opportunities to tap into the unchartered...
