The marketer’s guide to African-American millennials
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Category: Asia
Four Ps to look forward to in the Year of the Pig
If the calendar new year hasn’t heralded enough in the way of predictions, Chinese New Year gives an exhausted audience one last chance to look...
#sowhoknew: Instagram – have you been Ad?
In the age of the macro-influencer, picture sharing sites such Instagram are flooded with images from celebrities giving us a secret glimpse into their luxury...
Merkle names Ted Bray as MD, Southeast Asia
Merkle, technology-enabled, performance marketing agency and part of Dentsu Aegis Network, has appointed Ted Bray as Managing Director of Merkle Southeast Asia, responsible for the...
Geometry Japan names new ECD
Geometry Japan has announced the appointment of Fumitaka Takano as Executive Creative Director. Fumitaka is tasked with scaling up the agency’s creative offering and delivering...
#2019Trends: In-app advertising and more transparency
I made a number of predictions at the start of 2018, and all of them featured in an industry marked by rapid change: agency holding...
Raymond reimagines tailoring in the new spot
Tailor your style – a campaign by Raymond, presents a narrative of the art of fine tailoring, reviving the rich legacy of aesthetic perfection. Raymond...
whiteGREY bags Hawaiian Airlines account
After a highly competitive pitch, Hawaiian Airlines has appointed whiteGREY as its selected agency partner of choice, to support its overall marketing strategy throughout Australia...
VMLY&R Melbourne bolsters creative team
The momentum at VMLY&R Melbourne continues, following the agency’s appointment of highly awarded Creative Director Robyn Bergmann. Ms Bergmann will partner with James Wills, who...
Sinclair is building a streaming video bundle by focusing on local
Sinclair Broadcasting Group is already one of the most prominent providers of local programming on traditional TV. Now, the company wants to extend into streaming...
Gojek announces upgrade to app, policies
Responds to driver-partner and rider feedback received during its ongoing beta phase. Via DNA
Telco Deep Dive 2018: The fibre broadband disruptor
iFiber’s CEO Shaharin Saman aims to disrupt the Malaysian fixed fibre broadband market with his Open Access business model. Via DNA
Advertisers seek assurances from Instagram after brand safety issue, but won’t pull ads
The prospect of ads appearing next to posts about suicide content has made some advertisers wary of buying ads on Instagram. Facebook’s brand safety problems,...
Hello 2019, the year of the tipping point
Goodbye 2018. Goodbye to Yanny and Laurel, to horizontal Instagram feeds, to ‘data-breach apologies’ from Facebook (please), to Alexa’s creepy laugh, to the dark days...
Havas Group APAC names new Regional Chief Commercial Officer
Havas Group has appointed David Angell as Chief Commercial Officer for the Asia Pacific region. In this newly created regional role, Mr Angell will drive...
BBH Singapore promotes David Webster to MD role
BBH Singapore has promoted David Webster, the current Managing Partner and Chief Growth Officer to the role of Managing Director. In his new role, David...
