Data, creativity, utility & social good will dictate next gen mktg: Michael Roth
Every once in a while industry stakeholders like to question the very survival of the advertising business. Headlines such as ‘Advertising agencies are dying’ were...
Category: Asia
APAC ad spend to outperform global: Dentsu Aegis Network
Dentsu Aegis Network has updated forecasts for worldwide advertising expenditure in 2014 and 2015, with market optimism demonstrated through strong global and regional forecasts. Based...
Data pick of the day: 75% of Twitter active users purchase products online
On September 9, 2014, Twitter announced that it was “beginning to test a new way for you to discover and buy products”, with a small...
MMA crafts mobile in-app ad measurement guidance for China
MMA China has set up MMA China’s Mobile Application Advertising API Measurement Guidelines, specifically developed for the China market. With support and guidance of the...
Malaysia’s big data policy framework ready soon
Malaysia’s ambitions to make the country a big data and analytics hub for the region will be guided by a Policy Framework document that is...
The struggle to monetise online content facing new challenges
If changing social behaviour and content consumption is not enough to deal with, traditional and online media companies now have to figure out how to...
The good, the bad and the ugly #AppleLive brand tweets
What? There’s a major event happening and everyone will be on Twitter watching for updates? Better get your social media marketing team ready. Brands, with...
90 Percent of Top Internet Retailers Now Use This Mobile Marketing Tactic
Push does come to shove — and improves sales — if internet retailers are right. Nine out of the 10 top e-retailers in the 2015...
How digital is transforming Omnicom Media Group’s Thailand ops
The growth of digital, with the rise of mobile, social, ecommerce, digital video and the likes, is opening up new opportunities for marketers to connect...
DBS and KRDS bring dragon boat racing fun to mobile
Financial service group, DBS teamed up with social and mobile agency KRDS, to capture the thrill and adventure of DBS Marina Regatta on mobile. They...
RTB growth helps Ozone achieve 100 mn daily mobile impressions
Ozone Media has reached a milestone 100 million daily impressions on mobile. This growth is fuelled by an increasing number of partners embracing real-time bidding...
Official Statement: Sedition Act being used against journalists
Arrest of journalist for performing her duties unwarranted Via DNA
Stellar first-half performance by Nasdaq-bound MOL Global
Dotcom pioneer MOL Global Inc, which is expected to list on the Nasdaq Global Market the first week of October, registered a solid first-half performance,...
Unilever, Mindshare lead SMARTIES APAC 2014 Awards
The Mobile Marketing Association has awarded the region’s best mobile marketing at the SMARTIES APAC 2014. Winners were declared in 21 categories, including two new...
Ditch Digital? One Banker Bets His Bottom Dollar on Old-Fashioned Idea
There’s an interesting commentary by Kevin Tynan recently published on the American Banker website. In his essay, “Banks Have a Case of Digital Marketing Myopia,”...
6 semi-bold predictions for the iWatch
Ben Kunz is vp of strategic planning at Mediassociates, a media planning agency. It’s September once again, and so we eagerly wait for Apple CEO...
