SMS Brand Engagement Popular with Consumers, Survey Says
According to the findings of a new global SAP study, consumers in twelve nations have one thing in common — a strong penchant for communicating...
Category: Asia
Spectrum matters top-of-mind for telco CEOs
The anxious wait for spectrum refarming will have every telco CEO on tenterhooks, writes Karamjit Singh, with a recent MCMC industry briefing shedding some light...
Unified Inbox boosts tech chops with SocialGrow acquisition
Singapore-heardquarted Unified Inbox has announced the acquisition of Boston-based social networking application company SocialGrow for an undisclosed amount. Via DNA
Native ads are getting a direct-response makeover
Native advertising is often used by publishers as a way out of being held to the direct-response metrics that have long been associated with banner...
Presto Grocer’s regional e-commerce ambition
Malaysian ‘hybrid grocer’ Presto Grocer has major e-commerce plans for South-East Asia, and it has roped in Bob Chua to its board to help. Via...
Digerati50: The humble dotcom survivor
Digital News Asia (DNA) continues a weekly series that profiles the top 50 influencers, movers and shakers who are helping shape Malaysia’s Digital Economy. These...
Financial Times refreshes the newspaper for the digital age
The Financial Times has launched a refreshed newspaper, designed for the modern reader who consumes journalism in a variety of formats and values the editorial...
Achtung, Apple: Users fume at surprise free U2 album
Apple’s iCloud moves in mysterious ways. The iPhone maker is surprising iTunes users this week with free copies of “Songs of Innocence,” the latest album...
Week in Review: The entrepreneur’s journey and MaGIC
DNA founder Karamjit Singh wonders about the fickle fates of entrepreneurship, but believes MaGIC can truly make a difference with the programmes and resources it...
CEO Cheryl Yeoh lays out MaGIC’s ingredients
MaGIC CEO Cheryl Yeoh sits down with DNA to talk about boosting entrepreneurship in the country. In this, the second of two parts, she speaks...
Room for Improvement: New Study Confirms Lack of Mobile Data
Enterprise data and analytics company Acxion and mobile ad tech firm 4INFO have released findings from their recent joint study “Master Mobile Measurement to Unleash...
Havas Worldwide strengthens Japan creative team; appoints David Morgan
Havas Worldwide has appointed David Morgan as Executive Creative Director, effective September 1, 2014, responsible for leading all aspects of the agency’s creative evolution. In...
Dentsu Aegis Network & Toyota ride the next wave of Wakudoki
Riding on the buzz created with Jungle Wakudoki, Dentsu Aegis Network has launched Beach Wakudoki, the second installment of Toyota’s Wakudoki campaign. Running across eight...
HUL, PHD India, BJP lead MMA’s SMARTIES India 2014
The Mobile Marketing Association (MMA) has concluded the third annual MMA SMARTIES India Awards 2014 in Mumbai. SMARTIES India Awards honour mobile strategies that address...
Internet governance: Time for Asean to step up
Issues of governance and protocols have direct impact on local development Via DNA
The MaGIC CEO and the crucible of fire
About four months after taking on the role, MaGIC CEO Cheryl Yeoh sits down with DNA to talk about the agency’s plans and programmes to...
