Singapore’s AI governance framework aimed at human-centric solutions
Document details risk management in autonomous decision-making and offers an illustration on how organisations can adopt the framework. Via DNA
Category: Asia
WTF is a data clean room?
Advertisers’ attempts to break down data’s walled gardens have found a second wind. The emergence of so-called data clean rooms, safe spaces where insights gleaned...
Brands must create content that makes the heart beat faster
Brands want true love. Customers want a divorce. To truly form a long-lasting relationship, you need to show you care. That’s where creative content comes...
WPP Government hub appoints new Executive Director ANZ
WPP’s Government and Public Sector Practice has appointed Michael Harris as Executive Director, Australia and New Zealand. Mr Harris will be based in Sydney and replaces Kathryn...
Trends 2019: AR & mobile on the rise
Augmented reality (AR) is just one of several important trends that will come to the fore in 2019 as improving technology continues to provide creative...
Uhrenholt extends digital partnership with Lion & Lion for Emborg
Uhrenholt is extending their partnership with integrated digital agency Lion & Lion in Asia for its dairy, frozen fruits and vegetable brand Emborg, which is...
plano & IPG Mediabrands launch CSR public awareness campaign
IPG Mediabrands the global media arm of Interpublic Group has launched a national pro-bono campaign in collaboration with their CSR partner plano, strategy-led design agency...
Foldable device, 5G join the chorus of hype at MWC
Huge stalwarts trumpet their wares and stake their claims to be the leading innovators in a highly competitive industry. Via DNA
Growth Malaysia to help 100,000 restaurants grow digitally by 2020
Launched by Fave in collaboration with Grab, Maybank, MDEC, Funding Societies and Productivity Nexus for Retail & F&B. Via DNA
Confessions of a location data exec: ‘It’s a Ponzi scheme’
Advertisers are scrutinizing their data pools more than ever in programmatic advertising. In the latest installment of Confessions, in which we exchange anonymity for honesty,...
13 tips to protect your brand from fake news
With fake news and extremist sites dominating the headlines, protecting your brand is more important than ever. We’re here to help protect your campaigns from...
Brands must rethink targeting to embrace personalisation
Brands looking to embrace a mass personalisation approach to marketing need to rethink their generational targeting strategy in order to drive consumer engagement and business...
90 Seconds secures US$20 million in Series B funding
90 Seconds, the global video creation platform, has raised US$20 million (S$27.1 million) in a Series B funding round from new and existing investors including...
Digiday Research: Publishers look to technology to help keep down editorial costs
Publishers are turning technologies like artificial intelligence and content-curation vendors to create content at lower costs. Thirty-six percent of the 121 publishers surveyed by Digiday...
3 hottest trends of 2019
Asia has been a hotbed of digital marketing growth in recent years, and all the projections suggest that it is going to continue to soar....
Global Citizen hands media planning & buying AOR to Havas
Global Citizen, the international advocacy platform committed to defeating extreme poverty by 2030, has tapped Havas Media Group as its media agency of record. In...
