Passion, purpose & play: Building a successful social brand in 2019
It’s probably the hardest time for marketers to make an impact, ever. Torn between competing channels and buzzwords, fickle consumers, and contradictory marketing science, we...
Category: Asia
Australian digital advtg market worth $8.8bn in 2018
The Australian online advertising market hit $8.8bn expenditure in calendar year 2018, an increase of 11.6 per cent on 2017 according to the IAB Australia...
FB partners with Girls in Tech to support female entrepreneurs in Singapore
In conjunction with International Women’s Day, Facebook had released its latest Future of Business report. The survey found that funding remains one of the biggest...
‘We as a company are very hesitant about our relationship with platforms’: NYT global ad head Sebastian Tomich
The New York Times thrives off of subscription revenue and print advertising. But at SXSW, its focus has been on its show, “The Weekly,” which airs...
Culture of equality a powerful multiplier of workplace innovation
New Accenture research finds disconnect between C-suite and employees on innovation. Via DNA
Malaysian Space Agency created to maximize efficiency and impact
Created from merger of National Space Agency & Malaysian Remote Sensing Agency Via DNA
DAN restructures regional leadership team
Dentsu Aegis Network has put a simplified structure in place to empower the three new clusters to make autonomous decisions at speed. The Asia Pacific...
Pantene Malaysia marks Womens Day with ‘Braids of Strength’
Braids of Strength is the third and latest instalment of the WanitaBesi (which translates to ‘Iron Lady’) campaign, identifying sport as a key ingredient for...
MullenLowe S’ng & Partners gets new ECD
MullenLowe S’ng & Partners Malaysia has appointed Sathi Anand as Executive Creative Director, and Gavin Teoh as Client Services Director to lead the newly independent...
Memes, doxxing and doctored content: Understanding the tactics of disinformation for brands
By Sharb Farjami Social media has revolutionized the way people experience the world. It has connected news organizations and publishers to eyewitnesses in volatile regions...
Singapore Airlines best perceived brand by women
Singapore Airlines has topped YouGov’s recent women’s brand rankings. YouGov Plan & Track data ranks the brands that have left the most positive impression on...
VMLY&R Brisbane boosts creative & production team
In a period of strong business growth, VMLY&R Brisbane has expanded its creative and content production capabilities with senior appointments. Guilherme ‘Guido’ Pecego has been...
Building a successful social media channel with curated content
Brands are always keen to push out curated content to amplify their brand awareness and stay ahead of the curve, however, it is not uncommon...
Auto adspend slows as international trade tensions rise
Advertising expenditure by automotive brands will grow by 0.8 per cent in 2019, down from 1.5 per cent in 2018, according to Zenith’s inaugural Automotive...
Lotame elevates Luke Williams to MD, ANZ
Lotame, a real-time data solutions company that empowers clients to turn data into actionable audience insights and positive ROI, said that the company saw 50...
UOB and OctoRocket to help SMEs in Asean apply for financing
Cuts approval time from 2.5 days to 15 minutes with new credit assessment process. Via DNA
