WTF is header bidding?
Digital advertising, despite the massive industry built to streamline it, is still plagued by inefficiency and fragmentation. Programmatic selling may mean automation in theory, but...
Category: Asia
Astro gets into e-sports, Dota 2 broadcast pulls in 1.5mil viewers
The live broadcast of The International 2015 Dota 2 Championship (TI5) videogame tournament by pay-TV operator Astro Malaysia Holdings Bhd from Aug 4-9 attracted close...
New Acronis True Image available on-premises or on the cloud
Acronis has launched a new version of its consumer local data backup software Acronis True Image, and said the new release of the cloud version...
Reaching out to Malaysia’s digitally savvy Gen Z
With a monthly disposable income of 327 million USD, Malaysia’s 9.06 million strong Generation Z is one that is incredibly valuable to brands. But unlike...
CMOs lag in creating campaigns that engage global audience
One of the big challenges for global brands is to reach out to varied audience through their digital campaigns. While marketers see how relevant it...
Twitter promotes Rishi Jaitly to VP for Media, APAC and Middle East
Twitter is investing in its Media Partnerships function across the Asia Pacific and Middle East regions to accelerate its push for content partnerships across the...
Mirum SG wins Crabtree & Evelyn’s social media biz
Mirum Social, the social media arm of Mirum Singapore, has won social duties for Crabtree & Evelyn. Mirum Social will manage Crabtree & Evelyn’s social...
Singapore workers say work-confidential information at risk: Survey
LogRhythm said 58% of Singapore workers indicate that work-confidential information is at risk, according to a survey it conducted. Via DNA
Ricoh goes beyond CMYK with new production printer
Ricoh Malaysia has announced its new production printer, the Ricoh Pro C7100x series, which comes with a fifth colour station that the company declared is...
Week in Review: What’s next for disruptor Tony Fernandes?
What’s an old-school business guy doing at a tech conference? Probably because his most famous venture harnessed technology and innovative business models to disrupt the...
Mic’s social approach to distributing its first Obama interview
President Barack Obama has demonstrated time and again that he’s got no problem talking to digital publishers. Over the course of his two terms, the...
IAB Awards to Honor Top Digital Marketing Work of 2015
It’s not the Oscars, but in the world of digital marketing it may be just as big. This week, new info came to light regarding...
Don’t get washed by liquidation preferences
Investors live and breathe term sheets and waterfall tables, and so things that might be simple for them to understand can be downright byzantine for...
Fusionex eyes Philippines, fuelled by 26% jump in revenue
Big data and analytics software company Fusionex International Plc will be widening its footprint in South-East Asia by expanding to the Philippines over the next...
Bread & Kaya: Uber and GrabCar services legal in Malaysia?
If you’re wondering whether Uber and GrabCar services are legal in Malaysia, there is no express prohibition under the law to have software to connect...
Bleak prospects for floundering HTC, analysts say
HTC Corp, the once darling of smartphone makers, is facing an almost complete reversal of its fortune as the company toils to make its products...
