Brands use #FirstDayofSchool on Twitter to celebrate the dreaded day
It’s not only the first day of school for students, but apparently for brands too. Companies wasted no time attaching themselves to #firstdayofschool, an unofficial...
Category: Asia
Swatch trademarks Steve Jobs’ iconic line ‘one more thing’
Swatch wants to tick off Apple. The Swiss watchmaker in Europe has acquired the trademark for “one more thing,” a phrase closely associated with the software...
Fitbit remains bullish, pumped up about Asia
Wearable technology has been getting a lot of publicity in the past year and one segment that has hogged the headlines in particular is fitness...
Star Wars action figures come to life in Disney Infinity 3.0
Fans of Star Wars can look forward to Disney Interactive’s upcoming videogame Disney Infinity 3.0 which lets them collect action figures from the movie franchise...
Week in Review: GrabTaxi has left the SEA ecosystem
There was less buzz than usual when GrabTaxi raised its largest round so far, a whopping US$350 million! Is it a case of funding fatigue,...
Feeling the Pull to Push Messaging in a Social Media App? Localytics Tutorial Goes Beyond the Basics
It’s a must read, to be sure. And entertaining, too! Localytics has just published a sort of tutorial on push messaging in social media apps...
How Twitter more than doubled its advertising audience
Twitter has more than doubled its audience for advertisers with its mobile ad platform, which targets users on outside apps, and brands are claiming their Promoted...
Axiata needs Celcom and XL to perform, or will miss targets
Regional telecommunications group Axiata Group Bhd will need its two largest operating companies – Malaysia’s Celcom Axiata Bhd and Indonesia’s PT XL Axiata Tbk –...
Kashmi goes the social path for bill-splitting between friends
Settling bills between friends seems to be enough of a problem that many startups have tried to tackle the issue, and even the banks are...
Millennials: Key to capturing Myanmar’s market
After almost 50 years’ of military rule Myanmar has seen itself propelled into the glares of modern life as brands eagerly clamber into the new...
Chinese discover OTV content outside of OTV platforms: OMD study
People in China discover OTV content outside of OTV platforms. Internet search (41 per cent) and WOM (37 per cent) are the top sources for...
Twitter launches new platform for advertisers
Following in the footsteps on Facebook, which recently expanded the its ad platform to include ads outside of Facebook, Twitter has now announced its Audience...
AQUA inspires Indonesia to ‘Be Water’
Y&R Group Indonesia has launched a major new brand campaign for AQUA, which shows everyday heroes’ acts of kindness inspiring others to be‘just like water’...
Tech Vision: Eliminating borders at the causeway
In this, the last instalment of the Tech Vision series, Frost & Sullivan’s Manoj Menon looks at how emerging and innovative technologies can help Malaysia...
Data storage wars between the old and the new
There is a struggle between traditional disk arrays and flash storage as organisations look to storing rapidly increasing volumes of data securely and cheaply –...
First Look: MobileBridge Shows Off What’s New for App-based Marketing Relationship Management
“How can I get our customers to engage with our branded app on a regular basis in order to generate business?” is the question most...
