Brand safety & programmatic: It’s time to stop buying blind
Programmatic introduces transparency and control to the complicated online ad market. It gives buyers visibility over what they’re buying, helping to ensure ads appear in...
Category: Asia
Disney launches real-time weather ads for Inside Out
For the first time in Singapore, Disney, in partnership with m/six and Clear Channel, have executed a campaign where OOH creatives change in real-time based...
MediaCom acquires stake in Rapid Media Services
WPP’s MediaCom, part of its leading global media investment management arm GroupM, has acquired a minority stake in Rapid Media Services Pty Ltd, a media...
Are Mobile Ads More Click-Worthy Than Social Sharing Buttons? Looks Like It, Says Moovweb
Social sharing buttons may be “falling to the wayside,” it now appears. Why? “Consumers on mobile are 11.5 times more likely to click on an...
Week in Review: Bank CEO joins What’s Next conference lineup
DNA’s What’s Next: The Business Impact of Disruptive Technology conference adds Hong Leong Islamic Bank CEO Teh Maimunah to its speaker list, with Karamjit Singh...
US analytics firm Rhodes Edge acquires Singapore startup Folr
US-based data analytics and security firm Rhodes Edge Inc has acquired Singapore-based geolocation technology startup Folr for an undisclosed sum. Via DNA
Instagram offers vertical and wide-screen images, and these brands were on it
Instagram just launched a vertical video option that shows the format continues to take over the mobile viewing experience. Facebook’s photo-sharing app announced today that...
South-East Asia’s IoT market ripe for the picking: Pundit
Despite the diversity of the economies in South-East Asia, the region is ripe with opportunity for IoT players to enter, and drive adoption and development....
Video ads lead the way in mobile advertising growth: Report
A report released by the Mobile Marketing Association in partnership with advertising platform company Opera Mediaworks, revealed that high demand for video advertisements on mobile...
Not Missing a Beat: mPulse Mobile Confirms $1.7 Million of New Funding
On Wednesday, mPulse Mobile — a mobile experience-management company focused on consumer health and wellness — confirmed in a statement to the media that it...
China surpasses US in eRetail sales
With nearly USD 450 billion in eRetail sales during 2014, China had comfortably surpassed the US (USD 296 billion) to become the largest single market,...
IT pay rises as talent shortage continues in Singapore
There is a shortage of workers in the IT industry who hold both technical and business skills, a ZW HR Consulting report finds out. In...
5 old fashioned mktg gimmicks to revamp your brand
The marketing gimmicks listed here are age-old but don’t seem to have lost their charm even today. The deal is to use them innovatively to...
Salesforce gives it flagship product a makeover
The CRM company, Salesforce has revamped its product and introduced Salesforce Lighting. Salesforce Lightning combines the new Lightning Experience and the new Lightning Design System...
Alcatel Flash Plus hits Malaysian market with Lazada tie-up
Alcatel Mobile Phones has launched the Alcatel Flash Plus in a tie-up with Lazada Malayusia, in a bid to re-introduce its brand presence and product...
Ricoh Malaysia on its ‘do or die’ transformation
Ricoh Malaysia managing director Peter Wee has reason to smile these days. His company is starting to retool itself into a total solutions provider, although...
