New PulsePoint Platform Offers Enhanced AI and Machine Learning
PulsePoint is a leading global programmatic advertising platform and it’s out with something new. MME has learned that the next generation of its content marketing...
Category: Asia
Fake news – what do you not know?
Fake news – do you really know what they are? How do you spot fake news right at its headline? And do we need to...
Singapore Tourism Board signs advertising deal with Tencent
The International Business Group (IBG) of Tencent has signed a Memorandum of Understanding (MOU) with Singapore Tourism Board (STB) to jointly promote Singapore as a destination...
WPP launches Hogarth Australia
WPP AUNZ has launched the Australian arm of Hogarth Worldwide, its global advertising production offering. Under the Hogarth Australia brand, WPP AUNZ has realigned its production agencies...
Valerie Madon joins Havas as Chief Creative Officer for SE Asia
Havas has appointed Valerie Madon to the dual role of Chief Creative Officer for Southeast Asia and Creative Lead for GlaxoSmithKline (GSK) business for APAC. In...
Jabra’s Elite Sport brings wireless freedom to gym goers
The new Elite Sport from Jabra aims to up your workout experience while delivering quality music. Via DNA
Helping the unbanked
MatchMove wants to solve payment problems for vendors and unbanked customers worldwide with its mobile wallet solution. Via DNA
AdColony Advances Groundbreaking New Ad Tech
As first reported by the team at MAW, AdColony is “bringing its A game” to video on mobile. According to the report in question, the...
#sowhoknew: What your favourite emoji says about you
Are you sucker for using a ‘smiley face’ or do you choose the ‘cheeky wink’? Or maybe you are a fan of ‘tears of joy’...
‘Have you eaten?’, Leggo’s asks Aussies to fire up passion for Italian cooking
J Walter Thompson has brought to life the Aussie Italian Nonna with an undeniable passion for Italian food in a new, far reaching campaign for...
Tech brands take top 5 spots in BrandZ rankings globally
The technology giants Google, Apple, Microsoft, Amazon and Facebook took the Top 5 places in the 2017 BrandZ Top 100 Most Valuable Global Brands ranking...
Havas Singapore elevates Andrew Hook to CCO role
Havas Singapore has promoted Andrew Hook, the current ECD of Singapore operations to the role of Chief Creative Officer. In his new role, Mr Hook will be...
Broadcast Brand Awareness Lacking Among Millennial Audiences
A new report from Anatomy reveals that young viewers are largely unable to identify the networks behind programs, even when they watch those programs. “The...
Confessions of an influencer marketing exec: ‘Micro-influencers are the biggest scam’
Influencer marketing is going through growing pains. Pay rates and proper disclosure are still all over the place, brand expectations are hard to manage, and...
Samsung Galaxy S8+: Plenty of pluses all round
New flagship smartphone is immensely impressive. Via DNA
Fusionex delisting drama may not be as simple as it seems
It has been a roller-coaster ride for Fusionex International Plc founder Ivan Teh – after the BDA specialist announced seeking shareholders’ approval to delist from...
