In case you missed it…. We broke new ground this week releasing our first Changemakers list, which honors those modernizing media and marketing. The idea: There are...
The following is a guest contributed post from Dave Hodgson shared by VRJournal. Over the past 30 years, media has figured out a way to...
Fifty per cent of Millennials believe that ‘someone should make a movie about their life’ according to Viacom’s Velocity research. Are Millennials really that conceited...
BBDO Bangkok has launched a new app for AirAsia that helps people in Thailand learn Chinese characters – ‘Unlock Han Zi’. AirAsia has the most...
GroupM will be restructuring its portfolio to improve service and delivery to clients. The group will expand Essence, its digital-first agency, by adding traditional media capabilities and...
RTB House, a global retargeting technology firm is launching new market presence in the Asia-Pacific (APAC) region as it enters Australia and New Zealand. This...
Digital Air Strike, a leading social media and digital engagement company, announced this week the addition of Mission Control to its portfolio of social marketing...
With major brand safety issues raised in the last few months in digital, Snapchat is looking to gain the advertisers’ trust with partnerships with independent...
Turner Asia Pacific has announced that Clement Schwebig has been promoted to Chief Financial Officer, in addition to his current role as SVP, Business Development,...
AdAsia Holdings, a technology company developing solutions in artificial intelligence and advertising, has opened an office in Hong Kong. This move will look to increase the...
John Gutteridge, J. Walter Thompson Co.’s Asia Pacific CEO, has realigned the reporting structure of Mirum, the company’s digital agency, in Asia Pacific to facilitate...
Ahead of the long holiday weekend, AppsFlyer — a global leader in mobile attribution and marketing analytics — announced Active Fraud Insights 2.0, setting what...
You may know Marianne Malina as Austin shop GSD&M’s President, overseeing clients including Southwest Airlines and Popeye’s as part of her job. But you probably...
Despite the impending cessation of support for Windows CE and Windows Embedded Handheld 6.5, many organisations are taking their time to make a decision on...
VP Sales and Services of Asia Pacific Stanimira Koleva says despite losses last year, growth is currently into double digits and will continue to improve...
Apps monetise in different ways, and the app’s monetisation model needs to be carefully considered even before developing the app. Usually, the business model chosen...
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