Grey Group bolsters GSK leadership team with new hires
Maurice Wee and Devika Johri have joined Grey Group Singapore as Creative Director, and Planning Director, respectively. They will both work primarily on the GlaxoSmithKline (GSK) account. An experienced and dynamic creative, Mr Wee will oversee concept development processes of the creative teams. Devika is an insights-driven, culturally attuned marketing communications specialist, with a passion for distilling complex business, consumer & channel strategies. In their new roles, Mr Wee will report to Marthinus Strydom, Executive Creative Director (GSK), Grey Group Singapore, while Ms Johri will work closely with Neil Cotton, Chief Strategy Officer, Grey Group Singapore.
Mr Wee joins Grey from BBH Asia Pacific, where he was Creative Director.Prior to joining BBH Asia Pacific, he was the global lead creative team for Singapore Airlines at TBWA Singapore.
Before TBWA, Mr Wee honed his expertise at Ogilvy & Mather Singapore as Creative Director, and BBDO Singapore as Associate Creative Director. Mr Wee’s stint at BBDO Singapore was preceded by two separate stints at Saatchi & Saatchi Hong Kong (2001-2003) and Saatchi & Saatchi Singapore (1998-2001) respectively, winning a slew of prestigious awards at Cannes.
Ms Johri joins Grey from Ogilvy & Mather Singapore, with 11 years of cross-category experience in FMCG, and Media & Entertainment. As Global Planning Director, Unilever (Pond’s), she crafted high-impact communication strategies, collaborating with Unilever marketing upstream to identify sources of growth, and key consumer segments. She was on the client side before her stint at Ogilvy & Mather Singapore. At Star India Pvt. Ltd, Ms Johri drove Content and Marketing strategies as Head of Consumer Insights, Life OK (General Entertainment Channel). Earlier in her career, Ms Johri spent seven years at DRAFTFCB+Ulka Advertising Pvt. Ltd over in Mumbai, India in the role of Group Account Manager, Strategic Planning.
Konstantin Popovic, Executive Vice-President & Managing Director (GSK), Grey Group AMEA commented, “Maurice has an amazing history of producing ideas which disrupt the boundaries of creativity, and is passionate about nurturing and inspiring young creative talent. I am certain Maurice and Marthinus will make a formidable creative team, and raise the bar of our creative output. Devika prides herself on evolving rigid stereotypes in communication to reflect changing norms. Her portfolio aligns well with Grey’s ethos of producing Famously Effective work, and her experience across both the agency and client side will be a great asset.”
“I love that our business is constantly evolving and that there is always a need for fresh ideas. I can’t wait to start,” commented Mr Wee.
Ms Johri said, “I want to thank Grey for this incredible opportunity, and look forward to leveraging my insights to bring the consumer and brand back to the forefront of communication strategy.”
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