Sponsored data and data rewards offer a strong win-win-win opportunity for mobile operators, sponsors and the right user segments, says Strategy Analytics. According to the...
Mitch Malloy has had a glittering career as a singer and producer dating back to the 80’s. As a solo artist he has released nine albums...
2018 is the year to realise the promises of effectively integrating data, tech and creativity to truly understand consumer journeys, and engage audiences in meaningful...
Brands are continuing to increase their ad spend via programmatic channels, despite widely publicised concerns about brand safety and transparency, a new study from the World...
Wendy Clark has been appointed as President and CEO of DDB Worldwide. Ms Clark succeeds Chuck Brymer who will assume the title of Chairman. Both...
We recently worked with a major publisher in the Philippines on a private marketplace (PMP) deal, which they wrongly assumed was a programmatic guaranteed deal...
WPP AUNZ’s Ikon has appointed Lesley Edwards as National CEO, in a move that completes a year-long, agency leadership restructure. Ms Edwards, a six-year Ikon...
Havas Media Singapore announces the promotion of Russell Lai, currently the Executive Director to the role of General Manager. Mr Lai joined Havas Media three years...
OMD Hong Kong has been commissioned by CRMG Holdings Ltd (CRMG) to handle the integrated media responsibilities of its home furnishing and lifestyle brands, following...
Let the games AND the interactive video advertising begin! MMW has learned that NBC Olympics, a division of the NBC Sports Group, has selected BrightLine...
The controversial Asian dating app has ruffled a few feathers recently but what is all the fuss really about? Via DNA
Platform will allow for collaboration within the company and facilitate messaging and information sharing between employees. Via DNA
The following is a guest contributed post from Brian Bowman, CEO of Consumer Acquisition. Digital and mobile video advertising have been on the rise among...
In today’s marketing meritocracy, the media landscape is overloaded with irrelevant, annoying and repetitive advertising. Spamming, fraud and dubious metrics of measures are all too prevalent....
Publicis Groupe has appointed Loris Nold as CEO of Publicis Groupe APAC, strengthening the Groupe’s ambition to develop its activities further in this strategic region and to...
Eyeota, the audience data platform, has appointed Jill Orr as the company’s first Chief Operating Officer. Based in London, Ms Orr is responsible for scaling Eyeota’s commercial...
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