Steve Jobs’ Widow Comes Out to Support ‘DREAM Act’
Laurene Powell Jobs, the widow of late Apple co-founder Steve Jobs, is behind the launch of a new website, which advocates the “Dream Act” for...
Category: APAC
Beauty box businesses: The next craze?
Regional – After an earlier frenzy over deal sites, it’s now the beauty box businesses that are seeing huge growth potential across the region. Marketing...
Pizza Hut picks digital partner
Hong Kong – Pizza Hut has expanded its relationship with Havas Worldwide Hong Kong, adding digital communications to the agency’s remit. Source: Marketing Interactive
Apple’s Big Mac Problem Continues
With iPhone 5 supplies now keeping pace with demand, Apple is facing another inventory challenge in the Mac department. On Monday, shoppers in the U.K....
Atari Officially Goes Bankrupt in The Age of Mobile Gaming
For any adult today who was a video gamer in the early 1980s, news of Atari’s demise will tug at the heart a bit. On...
3 Measurement Resolutions to Embrace in 2013
To start 2013 on the right foot, here are three things I recommend you do today. Source: ClickZ Asia
Maxim’s CNY push gets sticky
Hong Kong – Maxim’s Caterers launches the first campaign ever for its turnip cake in hopes to put the product back on shoppers’ radar. Its...
Durex Malaysia appoints Saatchi Arachnid
Malaysia – Durex Malaysia has appointed Saatchi & Saatchi Arachnid as its agency of record for all creative duties. Source: Marketing Interactive
Why Should Brands Look Forward To Facebook Graph Search?
Here are 5 opportunities that graph search could bring to brands. Source: ClickZ Asia
NGO goes social in low-carbon campaign
Hong Kong – International NGO The Climate Group unveils a year-long competition to promote low-carbon usage through community events and social media. Source: Marketing Interactive
Agenda names account servicing head
Shanghai – Agenda Shanghai has appointed Emen Chong from Lowe China as client services director. Source: Marketing Interactive
MMW’s 10,000th Follower on Twitter Will Win a $100 iTunes Gift Card!
During the last seven years, Mobile Marketing Watch has been fortunate to connect with some of the smartest and most devoted readers of any news...
Rumor: Apple’s Chinese R&D Center Coming Sooner Than Expected
Earlier this week, MMW reported that Apple is contemplating the launch of an R&D center in China. Based on what we’re hearing today, “contemplating” has...
Congressman Wants to Empower Mobile Users with Greater Data Control
U.S. Representative Hank Johnson of Georgia wants to give mobile users greater control over the data obtained and stored by mobile apps. Earlier this week,...
Making The ‘Case’ for Healthier iPhone Usage
Earlier this week, mHealthWatch reported that there’s an excellent chance that your mobile phone may have exposed you to the flu virus or another nefarious...
R/GA sets up in Sydney
Australia – R/GA sets up its second Asia Pacific office in Sydney, under the stewardship of Gavin McLeod, executive creative director and Joshua Rowe, creative...
