Dubai Airport boasts largest digital screen
UAE – Dubai-based digital advertising agency Connectiv has partnered with Dubai Duty Free to launch what is being touted as the world’s largest airport retail...
Category: APAC
Only 48 Hours Until It’s Illegal to Unlock Your New Cell Phone
A controversial new federal policy in the United States takes effect on Saturday. If you unlock your new cell phone, you could be breaking the...
Cisco Exits Consumer Business Through Deal with Belkin
Cisco is officially exiting the consumer business. In a move that comes as a surprise to some, Belkin announced Thursday that it will acquire Cisco’s...
Shazam: Connecting TV and Digital Like Never Before – Part 2
Cornetto, Old Navy, and Bud Light are already creating multi-device companion experiences through tech players such as Shazam. Consider these resources. Source: ClickZ Asia
2013 Digital Media Buying Trends in China
Six trends media planners and brand marketers should consider for the year. Source: ClickZ Asia
Xaxis launches RTB for digital radio
Global – WPP’s audience buying company Xaxis has launched a programmatic buying product for targeting global audiences in the digital radio market, called Xaxis Radio....
McDonalds Using QR Codes to Tout Nutrition Facts
Fast food giant McDonalds is no stranger to mobile technologies and the marketing opportunities they bestow. But the hamburger king is now using one of...
Apple’s Cash Reserves Reach Epic Proportions
Notwithstanding the tumultuous tumble endured by shares of AAPL since last October, Apple’s cash reserves continue to underscore the company’s unyielding command of its industry...
Shazam: Connecting TV and Digital Like Never Before – Part 1
While TV drives reach and ad spend, dual screening with players such as Shazam presents huge opportunities. Source: ClickZ Asia
2013 is The Year Mobile Becomes a Mainstream Media Channel
3 developments in the mobile ecosystem that will have an impact on marketers. Source: ClickZ Asia
Rich Media Does Wonders for SteelHouse’s Real Time Offers
Nothing warms the hearts of those in mobile like an uplifting case study of mobile advertising success. On Wednesday, we were treated to one such...
History of Siri Shows Apple Almost Lost Software to Android and Verizon
This week, the Huffington Post is taking a comprehensive look back at the origins of mobile’s top speech recognition powerhouse today – Siri, the virtual...
Pepsi’s CNY spot grabbed 71m views in a day
Beijing – The soft drink’s new star-studded Chinese New Year spot with Youku and Tudou are grabbing eyeballs. Source: Marketing Interactive
Kantar: iOS Now Dominating Android in Smartphone Race
Although contradictory headlines were often the norm in 2012 when it came to reporting about the battle for smartphone supremacy, the first wave of headlines...
Guide to Effective Content Strategy
Keywords themselves won’t bring the conversions, the content will. Here’s how. Source: ClickZ Asia
Integrated Marketing Analytics Is Possible
Consider these three challenges when measuring performance of an integrated marketing campaign. Source: ClickZ Asia
