Instagram Sets The Record Straight on User Base
If you’re still under the impression that Instagram is hemorrhaging users in response to recent privacy considerations on the part of many registered users, you...
Category: APAC
2013: The Year of the Social, Local, Mobile Movement?
The following post is a guest commentary from Michael Szewczyk, the President of Kapture. We may have just finished celebrating ringing in the New Year,...
How to Effectively Budget Your Social Media Program in 2013
Consider these 6 approaches to assess your resources and assign the necessary roles. Source: ClickZ Asia
Coca-Cola goes nice, lucky, crazy
Global – The soft drink powerhouse’s new spot is an ode to all the kind people in the world. Source: Marketing Interactive
Watsons appoints creative shop
Singapore – Watsons Personal Care Store has appointed the Orbital Group as Watsons’ lead creative agency for the local market. Source: Marketing Interactive
Reebok picks DDB as global AOR
Global – Reebok International has brought back DDB as its global agency of record leading its digital, social and advertising campaigns. Source: Marketing Interactive
Facebook Takes Search Social With Graph Search
CEO Mark Zuckerburg announced Graph Search calling it the third pillar of the Facebook product ecosystem. Source: ClickZ Asia
Facebook’s Graph Search: What’s the value?
Global – Facebook’s Graph Search is the talk of the town but is it a real threat to search offerings by giants such as Google...
The ‘Sickness’ Behind Social Networks Exposed
According to the Centers for Disease Control and Prevention, the flu is a full-blown epidemic in Maryland and 46 other states today. With the number...
Smartphone and Tablet Financing May Be China’s Next Big Market
Despite the massive growth rate in smartphone and tablet ownership in China last year, more than a few sobering realities and impediments to technology adoption...
Big Data 101: Use Web Data to Understand Customer Intent
How are you using web data to improve your customer experiences – and increase revenue? Source: ClickZ Asia
You’ve Expanded Your Mobile Marketing Budget… But What’s Your Plan?
Catch up, pull ahead, or fall behind. Those are your options, say marketing experts looking ahead to the anticipated growth of mobile marketing budgets this...
More Details Surface on Tim Cook’s Plan for Apple Inside China
For the second time in less than a year, Apple chief executive Tim Cook has visited China, which is one of the most important markets...
Baidu takes mobile browser out of China
Global – Baidu took on its first global partnership with French telecom Orange to deliver a new mobile browser to Africa and the Middle East....
Mindshare to offer digital GRP metrics
Singapore – Mindshare will now offer digital campaign Gross Rating Point measurement solutions by Effective Measure to its clients. Source: Marketing Interactive
Hilton prescribes vacations for workaholics
Global – The hotel group plays doctor to attract leisure travellers. Source: Marketing Interactive
