British Council picks M&C Saatchi
Hong Kong – The British Council has appointed M&C Saatchi after a pitch to launch a campaign for its new English course for adults. Source:...
Category: APAC
YouTube’s paid subscription move lauded
Global – Why YouTube’s move for paid subscriptions is a strong step in the right direction, industry players tell Marketing. Source: Marketing Interactive
Two-Way SMS Marketing Comes to Mexico
The mobile marketing tools and resources available throughout Mexico are growing more comprehensive with each passing year. To that end, U.S.-based Anchor Mobile is directing...
Facebook Earnings: Reason for Hope or Anxiety?
Facebook’s fourth quarter revenue climbed 40 percent year-over-year to $1.59 billion, as mobile revenues grew to make up 23 percent of the company’s total advertising...
Samsung outspent Apple in advertising
Hong Kong – Samsung’s aggressive advertising has put it in the top three spenders in 2012 along with P&G and L’Oréal, according to admanGo’s latest...
McDonald’s brings monster in for CNY push
Shanghai – McDonald’s China fends off a legendary monster to keep its new year offerings. Source: Marketing Interactive
Six Things Digital Marketers Must Know in 2013
With so much to take in and learn, let me hash down all the hoopla to what you really must know. Source: ClickZ Asia
India Is Set to Raise a Toast for 2013
Global Internet and technology giants will look at India with a special interest in 2013. Source: ClickZ Asia
Has Android Peaked at 70% of The Global Market Share?
The headlines sure look good for Android these days, the latest of which heralds the operating system’s impressive 70% global market share. But has the...
Ad Exchange adBrite Closing Friday
Word came late Monday that Ad exchange adBrite is closing its doors. According to an email sent to adBrite publishers and advertisers (which was obtained...
MMA and IAB Seek Public Comment on ‘Mobile Phone Creative Guidelines’
With the goal of simplifying the development of ad units across the industry, the Mobile Marketing Association and the Interactive Advertising Bureau have released “Mobile...
Mobile Ad Platform Aarki Acquires Mobspire
Capping off a full week of acquisitions and mergers, Aarki – the mobile ad creation and delivery platform – just acquired mobile ad startup Mobspire....
Global Mobile Phone Shipments Grew Modestly in 2012, Says Strategy Analytics
Strategy Analytics is out with a new report spotlighting the large volume of mobile devices shipped last year. Based on the data presented, it appears...
Sexual Harassment Claims Drove Rabois from Square
On Friday morning, MMW confirmed news of Square COO Keith Rabois’ stunning and altogether unexpected departure from the company. At the time, no reason was...
One2free redefines social gaming
Hong Kong – One2free has joined TBWA to launch a new approach to social content by enabling gaming within Facebook posts. Source: Marketing Interactive
Groupon’s first wedding proposal deal
Hong Kong – Groupon is introducing itself as Hong Kong’s first-ever online stage for marriage proposal. Source: Marketing Interactive
