Digital push to promote public participation
Hong Kong – Government-based online platform to serve as a hub for cultural, sport and recreational activities to promote vibrancy and diversity in the city....
Category: APAC
Coca-Cola turns strangers into friends
Shanghai — The soft drink company develops new art and digital campaign that brings strangers together. Source: Marketing Interactive
DirecTV Bringing Voice Search to Mobile Apps
With so many channels and programs to sift through today, holding the traditional TV remote has become a protracted experience for many viewers who enjoy...
Apple: Your Settlement Check is in the Mail
The check is in the mail. That’s the message from Apple this week as the Cupertino, California-based iDevice maker begins distributing settlement checks to iPhone...
Tribal DDB adds Anmum to its portfolio
Malaysia – Tribal DDB Malaysia has been tasked with developing digital communications for Fonterra’s three main products, following a regional win for the group. Source:...
Globe Tattoo honors Social Media talent
Philippines – Globe Tattoo, the mobile and wireless internet brand of Globe Telecoms, has opened nominations for this year’s Tatt Awards. Source: Marketing Interactive
TribalDDB adds Anmum to its portfolio
Malaysia – TribalDDB Malaysia has been tasked with developing digital communications for Fonterra’s four main products, following a regional win for the group. Source: Marketing...
China: Using Social Scoring to Assess KOL Effectiveness
A growing number of digital marketers are turning to social scoring tools to algorithmically grade an individual or brand’s social value or influence. But each...
Yahoo Opens Online Outlet Stores in Hong Kong
The web portal has partnered with 10 companies to launch outlet stores targeting online shoppers in the city. Source: ClickZ Asia
Chitika Data Directs Mobile Marketers to Tablets
Online advertising network Chitika has just released its latest Chitika Insights usage share data report for tablets. The report, which covers the March 2013 period,...
Passbook Proves a Winner in European Restaurant Marketing
Apple’s Passbook is fast-becoming a marketing cornerstone for European restaurateurs. According to details presented in a new case study, UK restaurant chain Harvester capitalized on...
Great Expectations: The Story of Mobile Coupons?
As back office systems and in-store point-of-sale devices catch up with consumer expectations, marketers have to keep a watchful eye on the other parameters of...
Verizon Reports Strong Smartphone Sales
This morning, Verizon reported earnings for the first fiscal quarter of 2013, indicating that income spiked 15.8% to $1.95 billion in the three-month period ending...
eBay Sees Big Boost in Mobile App Users in Q1
On Thursday morning, global commerce platform and payments giant eBay reported revenue for the first quarter ended March 31, 2013. All told, revenue spiked 14%...
Twitter looks for ‘signals of intent’
Global – Following the footsteps of Facebook, Google and Instagram, Twitter’s ad system does some surveillance of its own. Source: Marketing Interactive
How to Make Search-Friendly Mobile Websites
An SEO-optimized mobile friendly website can benefit you in many ways. Consider these tips. Source: ClickZ Asia
