MediaQuark Unveils Programmatic Media Trading for APAC Advertisers
Capitalizing on Google’s forecast that annual online display ad investment will reach US$200 billion globally by 2020, the media trading provider aims to offer advanced...
Category: APAC
3 Ways in Which Big Data Is Transforming Social Video Marketing
When it comes to “big data,” there is one question that content marketers want the answer to: can big data help us make The Next...
5 Reasons Why SMS Marketing is Smart for Small Businesses
If you’re a small business owner, you’re probably no stranger to the vast array of digital resources at your disposal for connecting with current and...
Google Says User Data is Private, Protected From PRISM
Following an announcement this afternoon from Facebook CEO Mark Zuckerberg, who affirmed that Facebook “is not and has never been part of any program to...
Choosing a Digital Agency: Advice From SAP and Adidas [Video]
How do brand marketers manage their agencies when things don’t work out? Source: ClickZ Asia
YouTube Touts Surge in Mobile Ad Sales
Google is gushing about its mobile ad sales. You would be too if yours tripled in only six months. YouTube Vice President of Sales Lucas...
Samsung’s Galaxy S4 Tops iPhone 5 Sales at Verizon, Sprint, T-Mobile
The recently launched new flagship Samsung smartphone, the Galaxy S4, is performing very well against Apple’s current generation iPhone 5. The Galaxy S4 is now...
Tencent Launches Tango DSP
China’s largest Internet company wants to provide advertisers with a one-stop service to efficiently buy audiences through its own DSP and ad exchange. Source: ClickZ...
Debunking Mobile Wallet
Let’s talk about how Apple Passbook relates to today’s world and what’s in it for you. Source: ClickZ Asia
MMW Exclusive: Mobile Expert Shares WWDC, Tech Predictions
On Tuesday, mobile expert Krishna Subramanian connected with MMW to discuss expectations and predictions for the upcoming Apple Worldwide Developer Conference, which is scheduled to...
Mobile Advertising About to Get an Earful from Apple
As speculation mounts that Apple will unveil its rumored “iRadio” streaming music platform at WWDC next week, Apple is reportedly redirecting its advertising strategy to...
Testing, Testing,1-2-3-4-5?
Consider these five steps to help you start testing. Source: ClickZ Asia
SMS Marketing Comes of Age at mobileStorm
For more than a decade, mobileStorm has been an industry-leading provider of email, mobile, and social communication tools and technologies for a host of diverse...
Here’s What’s Happening in Mobile Marketing
In case you missed it, here are some of the top stories in mobile marketing we’ve been following this week. MMA Announces Agenda for July...
Cutting Through the Clutter of Accidental Clicks With Better Metrics for Mobile
As advertisers shift their focus to mobile marketing, a new standard of measurement is desperately needed to tackle the fat finger phenomenon. Source: ClickZ Asia
