Groupon, Daily Deal Sites Evolving Beyond Email Marketing
The meteoric rise of daily deal sites like Groupon was almost as captivating to follow in the press as their precipitous fall. But according to...
Category: APAC
Yahoo and Millward Brown to Lift ROI for Branding Campaigns Across Asia
The partnership will allow advertisers to measure online campaign effectiveness beyond the CTR. Source: ClickZ Asia
Liquidation Retailer Reaps Benefits of Mobile Marketing
In what amounts to yet another compelling case study highlighting effective mobile marketing, National Wholesale Liquidators has deployed a comprehensive mobile marketing strategy to drive...
Mobile Games: The Ultimate Gateway for Mobile Advertising
With mobile games responsible for some of the highest rates of user engagement seen in the mobile world today, it’s no surprise that advertisers are...
Infographic: A Beginners Guide to Content Marketing
On Monday, Social Media Today published an interesting new infographic from Demand Metric. Although content marketing has always existed, it’s no longer produced and delivered...
Just Passing Through? A Look at LINE vs Facebook
That Japanese are simply “replacing” Facebook with LINE is a flawed hypothesis. Here’s why. Source: ClickZ Asia
StartMeApp and Opera Launch in Singapore; Vserv.mobi Expands in Malaysia and Vietnam
Mobile advertising updates in Asia Pacific. Source: ClickZ Asia
Video: Why Should You Make Mobile Mandatory in Your Marketing?
The Interactive Advertising Bureau UK has published a new video featuring a series of interviews with key speakers from Mobile Engage 2013. The sold out...
Google Already Claims 2013 Mobile Ad Crown
The top remains the only market position Google is familiar with when it comes to mobile advertising. According to the latest data and projections from...
WeChat or Weibo for Luxury Brands? [Video]
Ker Loon Ang, digital director at Starcom China advises luxury brands on how they should approach the two social platforms. Source: ClickZ Asia
Standard Chartered Breeze Sets World Record on Everest; Over 20 Million Impressions on Social Media
The bank’s chief information officer shares his perspective on using social media for the feat. Source: ClickZ Asia
Driving Mobile Advertising for Automotive Brands
Question for auto marketers: how much does the tried-and-tested method of advertising work in driving awareness of your new series or even sales to your...
BMW Slams Brakes on ‘iOS in The Car’
Last week, MMW reported that BMW will integrate Siri Eyes Free mode into all of its 2014 vehicles. Notwithstanding its pledge to deliver this standard...
SoftBank Sweetens The Bid For Sprint
Just weeks after being challenged by Dish Network in its acquisition hopes for Sprint Nextel, Japan’s Softbank raised the stakes in the bidding war today....
iOS 7: A Stud or Dud for Mobile Advertising?
With hardly an utterance of mobile advertising on stage at San Francisco’s Moscone Center yesterday for the start of Apple’s 24th annual Worldwide Developers Conference,...
5 Actionable Things to Improve Your Website Conversions
Your website is just like a physical store. Consider these quick fixes you can implement to improve conversions. Source: ClickZ Asia
