Google Inks ‘Sweet’ Mobile Marketing Deal with Mondelez International
Today in Deerfield, Illinois, Mondelez International – a globally recognized maker of chocolate, biscuits, gum and candy – announced that it has inked a worldwide...
Category: APAC
Mobile Devices ‘Killing’ Your Local Newspaper Photographer
The Chicago Sun-Times, one of the nation’s largest and most respected newspapers, has almost entirely eliminated its employed photography staff. Is the newspaper cutting out...
China’s E-Tail Landscape: What’s the Recipe for Success?
McKinsey China forecasts that e-tailing could reach $650 billion by 2020. Source: ClickZ Asia
Viacom Accused of Allegedly Spamming Mobile Users
According to published reports Tuesday, Viacom may be threatened with a potential class-action lawsuit stemming from claims that the global mass media company sent unwanted...
Top 3 Barriers to Adoption in Mobile Payments
In late December, we began witnessing an anticipated daily barrage of “lists” featuring 2013 predictions regarding mobile industry developments that would supposedly transpire inside the...
Moving Beyond Conversions in Digital Measurement
Consider this approach to tie your digital data to sales. Source: ClickZ Asia
SoLoMoCo in Asia: Just Another Buzzword?
Arthur Policarpio, head of Mobext Asia Pacific, explains what SoLoMoCo as an emerging trend means for businesses. Source: ClickZ Asia
The Collaborative Economy: How It’s Changing the Way People Consume Brands
And how brands can tap into this culture of sharing. Source: ClickZ Asia
Breaking: Yahoo Making a Bid for Hulu
It doesn’t look like Yahoo is putting the breaks on its recent appetite for big acquisitions. In fact, published reports Friday indicate that Yahoo –...
Judge Suggests DOJ Has a Strong Case Against Apple
Judge Denise Cote hinted Thursday that the U.S Department of Justice may have the evidence it needs to prove that Apple was involved in an...
Exec Moves & Industry Roundup: VLT Merger, IPG India Acquisition, Havas, and Razorfish Hires
VLT Malaysia merger; IPG Mediabrands buys Interactive Avenues in India; and agency hires. Source: ClickZ Asia
Marketers Beware: Facebook Losing Steam with Teens
Have America’s teenagers begun losing interest in Facebook? A new report says the answer is in the affirmative, and marketers may want to take note....
Infographic: Smartphones Decoded
On Thursday, LogicBuy posted a must-read report on smartphones and the often-touted specs that should actually carry very little weight with consumers in the market...
Retail Stores Must Embrace the Mobile Internet in Today’s Digital World
With showrooming on the rise, here are three ways retailers can fight back. Source: ClickZ Asia
Infographic: Tech is Just What The Doctor Ordered for Grandpa
Think technology is mostly for the young? It’s just as much for the young at heart, regardless of physical age. That’s according to a new...
Apple CEO Makes His Case, Defends His Company in Washington
Apple Chief Executive Tim Cook addressed a Senate hearing on Tuesday that was largely convened to explore how Apple uses foreign subsidiaries to allegedly shelter...
