Digerati50: The humble dotcom survivor
Digital News Asia (DNA) continues a weekly series that profiles the top 50 influencers, movers and shakers who are helping shape Malaysia’s Digital Economy. These...
Category: APAC
Financial Times refreshes the newspaper for the digital age
The Financial Times has launched a refreshed newspaper, designed for the modern reader who consumes journalism in a variety of formats and values the editorial...
Week in Review: The entrepreneur’s journey and MaGIC
DNA founder Karamjit Singh wonders about the fickle fates of entrepreneurship, but believes MaGIC can truly make a difference with the programmes and resources it...
CEO Cheryl Yeoh lays out MaGIC’s ingredients
MaGIC CEO Cheryl Yeoh sits down with DNA to talk about boosting entrepreneurship in the country. In this, the second of two parts, she speaks...
Room for Improvement: New Study Confirms Lack of Mobile Data
Enterprise data and analytics company Acxion and mobile ad tech firm 4INFO have released findings from their recent joint study “Master Mobile Measurement to Unleash...
Havas Worldwide strengthens Japan creative team; appoints David Morgan
Havas Worldwide has appointed David Morgan as Executive Creative Director, effective September 1, 2014, responsible for leading all aspects of the agency’s creative evolution. In...
Dentsu Aegis Network & Toyota ride the next wave of Wakudoki
Riding on the buzz created with Jungle Wakudoki, Dentsu Aegis Network has launched Beach Wakudoki, the second installment of Toyota’s Wakudoki campaign. Running across eight...
HUL, PHD India, BJP lead MMA’s SMARTIES India 2014
The Mobile Marketing Association (MMA) has concluded the third annual MMA SMARTIES India Awards 2014 in Mumbai. SMARTIES India Awards honour mobile strategies that address...
Internet governance: Time for Asean to step up
Issues of governance and protocols have direct impact on local development Via DNA
The MaGIC CEO and the crucible of fire
About four months after taking on the role, MaGIC CEO Cheryl Yeoh sits down with DNA to talk about the agency’s plans and programmes to...
Data, creativity, utility & social good will dictate next gen mktg: Michael Roth
Every once in a while industry stakeholders like to question the very survival of the advertising business. Headlines such as ‘Advertising agencies are dying’ were...
APAC ad spend to outperform global: Dentsu Aegis Network
Dentsu Aegis Network has updated forecasts for worldwide advertising expenditure in 2014 and 2015, with market optimism demonstrated through strong global and regional forecasts. Based...
Data pick of the day: 75% of Twitter active users purchase products online
On September 9, 2014, Twitter announced that it was “beginning to test a new way for you to discover and buy products”, with a small...
MMA crafts mobile in-app ad measurement guidance for China
MMA China has set up MMA China’s Mobile Application Advertising API Measurement Guidelines, specifically developed for the China market. With support and guidance of the...
Malaysia’s big data policy framework ready soon
Malaysia’s ambitions to make the country a big data and analytics hub for the region will be guided by a Policy Framework document that is...
The struggle to monetise online content facing new challenges
If changing social behaviour and content consumption is not enough to deal with, traditional and online media companies now have to figure out how to...
