90 Percent of Top Internet Retailers Now Use This Mobile Marketing Tactic
Push does come to shove — and improves sales — if internet retailers are right. Nine out of the 10 top e-retailers in the 2015...
Category: APAC
How digital is transforming Omnicom Media Group’s Thailand ops
The growth of digital, with the rise of mobile, social, ecommerce, digital video and the likes, is opening up new opportunities for marketers to connect...
DBS and KRDS bring dragon boat racing fun to mobile
Financial service group, DBS teamed up with social and mobile agency KRDS, to capture the thrill and adventure of DBS Marina Regatta on mobile. They...
RTB growth helps Ozone achieve 100 mn daily mobile impressions
Ozone Media has reached a milestone 100 million daily impressions on mobile. This growth is fuelled by an increasing number of partners embracing real-time bidding...
Official Statement: Sedition Act being used against journalists
Arrest of journalist for performing her duties unwarranted Via DNA
Stellar first-half performance by Nasdaq-bound MOL Global
Dotcom pioneer MOL Global Inc, which is expected to list on the Nasdaq Global Market the first week of October, registered a solid first-half performance,...
Unilever, Mindshare lead SMARTIES APAC 2014 Awards
The Mobile Marketing Association has awarded the region’s best mobile marketing at the SMARTIES APAC 2014. Winners were declared in 21 categories, including two new...
Ditch Digital? One Banker Bets His Bottom Dollar on Old-Fashioned Idea
There’s an interesting commentary by Kevin Tynan recently published on the American Banker website. In his essay, “Banks Have a Case of Digital Marketing Myopia,”...
Week in Review: Leveraging public funds to raise private money
1337 Venture’s Bikesh Lakhmichand did something Karamjit Singh has not seen any entrepreneur do before: Return funds to the Government … but not before leveraging...
Post-Snowden revelations, action still a long way away
More than a year after the Snowden revelations, how have policy-makers, regulators, businesses, and users responded? Gabey Goh reports from the IGF in Istanbul. Via DNA
World Kabaddi League awards media mandate to Havas Media India
Havas Media India has been awarded the integrated media mandate for World Kabaddi League (WKL), in a multi-agency pitch. The account is estimated to be...
Innocean assigns programmatic trading responsibilities to Affiperf
Havas’ Affiperf signs exclusive global partnership with Innocean to handle all of its programmatic trading. A partnership announced between Affiperf – Havas’ programmatic pure-player –...
MTS India retains Havas Media Group as partner agency
MTS India’s integrated media business has yet again been awarded to Havas Media Group India, following a multi agency pitch which included all the top...
Hootsuite pushes social media marketing, launches Hootsuite Campaigns
Social relationship platform, Hootsuite, has come up with Hootsuite Campaigns, designed to help organisations extend the reach of social media programs. It follows the company’s...
A deeper look into Malaysia’s Big 3 mobile telcos in 1H2014
DNA editor Goh Thean Eu looks at the first half performance of the three major celcos in financial year 2014, where DiGi is turning the...
Malaysia’s Sinar Project wins regional award, seeks to level up
Sinar Project, which uses open technology and applications to make information public and more accessible to the Malaysian people, won an ISIF Asia Award at...
