Social & video drive up growth in digital spends: MAGNA
The latest MAGNA report highlighted that digital media drove global ad sales to +5.6 per cent in 2016. Digital advertising sales (display, video, search, social)...
Category: APAC
Marketers need to get to grips with GenZ in 2017: Research
Laying down the guidelines for brands for 2017, Kantar Millward Brown’s predictions outlined a need for marketers to gain a rapid understanding of the needs, aspirations and behaviours of...
Vision Australia unveils new brand identity
Vision Australia, Australia’s provider of disability services to people who are blind or have low vision, has launched its new brand to demonstrate the organisation’s...
TubeMogul partners with Tapad on cross-device mktg
TubeMogul has signed an APAC partnership with Tapad, the cross-device marketing technology firm. The deal extends throughout Southeast Asia, with Singapore as the first market to...
Retail Brands Dropping the Ball on Mobile?
The future of retail is mobile. Yet, brands and retailers are failing to keep pace with consumer expectations. That’s the opening word in a provided...
How businesses can win big this holiday season
This year, it’s been predicted that there will be an 11 per cent increase in online sales to a total of USD 91.6 billion. One...
Queensland looks beyond sunny beaches to attract travellers in campaign
Tourism and Events Queensland (TEQ) and J. Walter Thompson Sydney have launched a new creative brand platform for Queensland, aimed at redefining the State and...
Omnicom Media Group opens PHD’s South Korea office
In line with PHD’s rapid growth and expansion in the Asia Pacific region, Omnicom Media Group has launched PHD in South Korea – the agency’s...
RadiumOne hires Jodie Koning as APAC Marketing Director
Data-driven marketing company, RadiumOne, has appointed accomplished marketer Jodie Koning to the role of Marketing Director for the Asia Pacific region. Ms Koning brings more than...
Urban Airship: Retailers’ Apps Highlight Holiday Mobile Growth
Just how big will mobile be in the retail space this holiday shopping season? Bigger than ever before. At least, that’s according to a new...
JWT China names Carter Chow as CEO
J. Walter Thompson Asia Pacific CEO John Gutteridge has appointed Carter Chow to the role of China CEO, and promoted George Shi to the position of...
Adform launches programmatic audio ads for Spotify
Adform, the independent and open full-stack ad-tech platform, continues to grow its omni-channel position by working with companies such as Rubicon Project. These partnerships give...
Select Media opens sales office in Singapore
Select Media is opening an operational sales office, with people on the ground, in Singapore. Select Media is a video supply platform for premium publishers,...
Email: Top of the Morning, Top of Mind
Fluent, a people-based marketing platform, recently examined the behavior and perceptions of nearly 2,000 American’s towards email marketing for its second annual Inbox Report. What...
Siegel+Gale strengthens Shanghai Office with new GM hire
Global brand strategy, design and experience firm Siegel+Gale has appointed Johnson Gu as General Manager and Executive Creative Director for the Shanghai office. Mr Gu...
What’s Up with Mobile and Digital Marketing Budgets? They’re Bigger, Suggests New Gartner Survey
Marketing departments in the U.S. and UK should be sending up a big cheer these days. That’s because a new survey by research firm Gartner,...
