Infographic: Opera Mediaworks Releases State of Mobile Advertising Report
The Q2 2013 State of Mobile Advertising Report was published Tuesday by Opera Mediaworks, the world’s largest mobile ad platform. The report highlights mobile monetization...
Author: Copenhagen INK
Facebook’s Feature Phone Platform Scores 100M User…
Facebook’s Feature Phone Platform Scores 100M Users, Most In Emerging Markets: buff.ly/1dRK72Q
Rich media mobile ads are four times as effective as banner ads: report
It stands to reason then that Opera also reports that rich media ads are becoming more popular with advertisers. The data is aggregated from 378...
Small Businesses Shirk Advertising
Keith Johnson used to be a brand manager with world’s-biggest-advertiser Procter & Gamble Co., overseeing Iams’ eight-figure annual media budget. But after launching custom pet-food...
Kiip Will Power Rewards In Yahoo Japan’s Mobile Ap…
Kiip Will Power Rewards In Yahoo Japan’s Mobile Apps: buff.ly/1dRJZ3g
Yahoo Buys Back 40M Shares From Hedge Fund Third P…
Yahoo Buys Back 40M Shares From Hedge Fund Third Point ($1.2B In Value) As Loeb, Wilson And Wolf Resign From Board: buff.ly/163n4iu
Media and the Royal Birth: Good, Bad, Ugly
The media sprang into action when Catherine, Duchess of Cambridge, went into labor yesterday. Our take on the best – and worst – of the...
Joseph Ripp, Time Inc.’s Unexpected CEO, Wants to Be Catalyst for Talent
Joseph Ripp, the newly appointed CEO of Time Inc., is what Donald Rumsfeld might call a known unknown. Mr. Ripp is a veteran of the...
The New Gmail Turns Old Ads Into Spam Emails
Google announced a redesign of Gmail it late May that introduced a tabbed layout with categories like “primary,” “social” and “promotions.” Curiously absent was any...
Tap on the map? Maybe I was wrong about NFC
Nirvana Miles said here’s the nirvana. You walk down the street and see a bus shelter ad. The ad says ‘30% off handbags at [insert...
‘Agencies & Tech: Better Out Than In?’, by Will Margiloff, CEO, IgnitionOne
Holding companies and their agencies do a lot of things very well (which explains the enormous number of awards they give to each other every...
Is This the Worst Page on the Internet?
CafeMom’s arbitrage game with paid-distribution networks encapsulates the perverse incentives of the current publishing system. Via digiday.com
How AOL Lured Lord to Lead Networks Division
AOL — in the midst of a turnaround but still facing headwinds — likely isn’t the first place you’d expect one of the digital agency...
Will Prince William’s Baby Sell More Magazines Than He Did As A Newborn?
The birth of the royal baby will likely boost newsstand sales for celebrity weeklies, but will they top newsstand sales from a couple of royal...
Study Shows Growing Consumer Interest in Opt-In Retail SMS
According to the findings of new research conducted in the United Kingdom, consumers are choosing to opt-in to receive retail mobile messaging at a pace...
Congressman Introduces Bill To Legalize Online Poker
Last Thursday, Texas Republican Joe Barton proposed a new bill to legalize Internet poker. This legislation coincides with a bill proposed in June by New...
