Did Forbes Go Overboard Apologizing for Wrongly Outing the Irish President?
The Forbes spokeswoman said its actions have precedent. It has previously removed posts from the website and replaced them with apologies, she said, declining to...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 26/07/2013
The Forbes spokeswoman said its actions have precedent. It has previously removed posts from the website and replaced them with apologies, she said, declining to...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 25/07/2013
Livestrong This campaign may have lost some of its gloss since Armstrong’s downfall, but it’s still a good example of how Nike uses mobile to...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 25/07/2013
A new generation of mobile ad formats is doing exactly this, and by empowering the consumer to choose whether or not to engage with advertising,...
Given the explosive growth in Facebook mobile revenue, the question will ultimately rise among traditional publishers as to how they are going to capture some...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 25/07/2013
The migration of Facebook’s user base to mobile devices has been seen as an existential threat to the social network, but its mobile ad revenue...
As businesses ramp up their marketing budgets in hopes of getting their messages on our mobile screens, the evidence suggests that these efforts are working....
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 25/07/2013
Over the last decade, Google has extended its reach from desktop computers to smartphones and tablets. Yet despite years of trying with complex products like...
This September, for the fifth time, the Mobile Marketing Association will return to Singapore for MMA Forum Singapore 2013. The Mobile Marketing Association is praising...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 25/07/2013 · Last modified 26/07/2013
Ad sellers frequently complain that agency buyers demand gifts and entertainment from them. Here’s a good example. This morning, a Zenith Media supervisor sent a...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 24/07/2013
The birth of a new British royal elicited a blizzard of Twitter posts from brands looking to emulate Oreo’s famed Super Bowl tweet. A number...
“Designing Facebook Home” Video Gives Rare Look At Prototypes And Iteration Process: buff.ly/19f47P2
Nokia Launches Nimbuzz Chat App To Tell Indian Users To Trade Up To A Smartphone: buff.ly/1351Xt7
The Iconic Picks Up A $26M Round To Build Out Online Fashion In Australia, As Rocket Internet’s March Continues: buff.ly/19f3Zz6
HomeAway Buys Singapore Startup Travelmob To Enter Asia-Pacific: buff.ly/1dRKxGo
How Pepsi uses Facebook, Twitter, Pinterest and Google+ lnkd.in/uUpAbU
The following is a guest post by Derek Johnson, Founder & CEO of text message marketing provider Tatango. You can text him at (206) 334-4012 or...
More