Foursquare Selling Its Location Data Through Ad Targeting Firm Turn
As part of its efforts to generate new sources of revenue, Foursquare is working with ad-tech company Turn to allow advertisers to use its treasure-trove...
Author: Copenhagen INK
Eric Schmidt’s Venture Cash Funds Data Startup
Google Executive Chairman Eric Schmidt’s venture capital fund is part of a $3 million investment in a very young data startup. Israel-based Datorama just brought...
The Media Plan is in the Exit Lounge: What’s Next For the Vendor/Agency Relationship?
ExchangeWire hosted a panel at ATS London 2011 discussing the death of the media plan. While it was hubris to suggest that its death was...
The (Social) Life Of A Media Buyer
Life as a media buyer can be far from glamorous. The hours are long, the spreadsheets are boring, and the entry-level pay is meager. But...
How Publicis-Omnicom Could Make Enormous Scale Equal Data Expertise
When Publicis Groupe and Omnicom Group announced their $35 billion megamerger Sunday, the first slide in the part of the investor presentation explaining the strategic...
Hill Holliday’s Ilya Vedrashko on the Trouble With Social Listening
Ilya Vedrashko is fascinated by digital interactions and what they tell us about people. Though his work heading a team of consumer-intelligence analysts at Hill...
Facebook Stock, Fueled by Mobile, Rises to Highest Price Since IPO
Facebook shares on Monday rose to their highest closing price since the day after its initial public offering amid optimism that the world’s largest social...
Best Practice Series: Strategic Online Reputation & Social Media Management
Overview Digital and social media provide unparalleled opportunities for organisations to connect and engage effectively and at low cost with customers and other stakeholders, and...
Best Practice Series: Managing Online & Social Media Reputation
Digital and social media provide unparalleled opportunities for organisations to connect and engage effectively and at low cost with customers and other stakeholders, and plays...
Six examples of brilliant marketing creative to enjoy with your coffee
Social Tacobell In the words of David, our intern, Taco Bell’s Twitter account ‘doesn’t feed out generic, bland, and often repetitive info’. Instead, those with...
‘TV vs Video No Longer: Taking the Whole View as Videology Launches Descartes’, by Anne de Kerckhove, MD EMEA
Video advertising is radically transforming how and where brands connect with audiences. It’s a transformation driven by consumer behaviour. People are now watching video, not...
What Brands Can Learn from Newsrooms
Kunur Patel is brand strategist at Percolate, a content-marketing technology company. Follow her @kunur. In real-time marketing, the focus has largely been on the output: the home-run...
Facebook Tops 127 Of 137 Countries In June 2013 Wo…
Facebook Tops 127 Of 137 Countries In June 2013 World Map of Social Networks lnkd.in/UVDe99
Twitter Opens TV Ad Targeting to All National Bran…
Twitter Opens TV Ad Targeting to All National Brands lnkd.in/-D3Esa
35 Billion Reasons Why Publicis & Omnicom Are…
35 Billion Reasons Why Publicis & Omnicom Are Merging lnkd.in/AavUSG
