The next step for Real-Time Advertising, Martin Kelly, CEO & Co-Founder, Infectious Media
It’s hard to believe that the first real time impressions were bought only a few years ago, disrupting a display market rife with inefficiencies that...
Author: Copenhagen INK
ID Is Key: Unlocking Mobile Tracking & Cross-Device Measurement, Part 2
“We spend most of our time telling privacy advocates and even our clients what we don’t collect,” comments James Lamberti, Vice President and General Manager...
Facebook Takes On TV-Like Messaging In Prime Time…
Facebook Takes On TV-Like Messaging In Prime Time lnkd.in/hyPuvg
Why Vogue Chose Ovation TV for Its Reality Series With Anna Wintour
When Vogue Editor Anna Wintour shows up this December in “The Fashion Fund,” she won’t appear on a high-profile network such as Bravo or A&E,...
In-app mobile ads are draining battery life!
More and more these days, mobile apps are “free” to download, and supported by advertising that is shown at the beginning and throughout the app....
Home Depot continuing to increase its focus on mobile
American superstore-chain Home Depot is focusing much of its efforts on increasing mobile spending, its chief marketing officer Trish Mueller announced at the recent mobile...
Women still prefer physical shopping, but mobile has its place
Mobile shopping for women, it seems, still involves visits to real stores. A study by ResearchNow found that the majority of women shopping for clothes...
10 great examples of responsive design from around the world
Global News Canada Mitsubishi Motors Australia Alex De Fluvia: Spain British Council: Ukraine Comp.ly: United States Asia Web Net: Thailand World Wildlife Fund: United States...
A Tour of YouTube’s Los Angeles Studio
Bunkered beneath a cliff a couple miles north of Los Angeles International Airport sits arguably YouTube’s most important real estate: YouTube Space LA. Google broke...
New to Retargeting, Twitter Abstains From Ad Industry’s Privacy Program
Twitter last month introduced promoted tweets that can be targeted based on websites users have visited, but there was one notable omission: the little blue...
Digital Adtech Exec Dies in Freak Balcony-Fall Accident
The death of Jennifer Rosoff, director of sales at digital-advertising-analytics firm TripleLift, is front-page news this morning in New York City. Ms. Rosoff fell from...
Publicis Omnicom Isn’t About Helping Clients
Jenny Biggam is the founder of the7stars, an independent media agency based in the U.K. It used to be that advertising and media were all...
Emotion: The elephant in the room for marketers?
Economists have long assumed people to have an unlimited availability of time, knowledge and cognitive resource to make flawless logical decisions, entirely disembodied from emotion....
‘Why I ‘Like’ Facebook Exchange for Finding New Customers’, by Phil Macauley, EU MD, Quantcast
The launch of Facebook Exchange (FBX) last year was met with considerable enthusiasm, and many in our industry rightly heralded it as a development with...
IAC’s Romance With Online Dating Deepens As Revenue Grow
Barry Diller’s IAC/InterActiveCorp seems to be in love with its suite of online dating services. The company — which owns Match.com, OKCupid, Tinder and Europe’s...
