Author: Copenhagen INK
The Digitals 2013 Winners Report
The Econsultancy / nma Digitals Awards 2013 were held on the 27th June 2013. The awards celebrate, recognise and award excellence in digital marketing and...
40 Maps That Will Help You Make Sense of the World…
40 Maps That Will Help You Make Sense of the World: buff.ly/16m3gsc
IPG Mediabrands’ Magna Global Partners with Adap.tv to Deliver Power of Programmatic Buying to All Video
Launches Industry Leading Video Platform to Deploy Programmatic Process at Scale NEW YORK, NY and SAN MATEO, CA —As part of its stated commitment to...
Ogilvy Chief Data Officer Role May Be Sign of Things to Come
Is the chief data officer an addition to the agency C-suite that will stick? Ogilvy & Mather is among the first agencies to create a...
Understanding Google’s Latest Assault On Unnatural…
Understanding Google’s Latest Assault On Unnatural Links: buff.ly/1dj470P
Cookie-less tracking device fingerprinting identif…
Cookie-less tracking device fingerprinting identification: buff.ly/15VPusH
Programmatic media unpacked (part two)
Growing pains Programmatic media has quickly become a catch-all name for the seemingly clandestine automated trading relationships between agencies, advertisers, publishers and tech vendors. This...
Mobile Tracking Via Device Identification: http://…
Mobile Tracking Via Device Identification: buff.ly/13vB5cr
The Weekly Digital Marketing Update from CopenhagenINK (19-08-2013)
Asia Digital Marketing News Infographic: How Mobile Has Changed PR Forever McDowell’s Whiskey App Helps Workers Slack Off Citi Gets Serious Brand Mileage From Citi...
Apple acquires second screen TV startup Matcha.tv:…
Apple acquires second screen TV startup Matcha.tv: buff.ly/16m2uvu
Why Most of Our Business Will Be in Fast-Growth Ma…
Why Most of Our Business Will Be in Fast-Growth Markets and Digital Within 5 Years: LinkedIn buff.ly/13p0Jzz
Stop confusing real-time bidding with programmatic…
Stop confusing real-time bidding with programmatic: buff.ly/13oXacx
Why Amazon, Facebook Are In Hot Pursuit Of Digital Identity
It all comes down to who owns the digital identity and the addressability that follows. Late this spring when Amazon launched the Login with Amazon...
LinkSmart Digs Deeper Into In-Text Links With New Bidding Exchange
Links may be the workhorses of a publisher’s marketing strategy, but to Pete Sheinbaum, former CEO of the online newsletter Daily Candy, they represent a...
How To Avoid The Survivorship Bias Trap In Digital Advertising
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media Today’s column is written by...
