Google Goes After Data-Driven Attribution To Upend “Last-Click” Modeling
Marketers are looking for better methods to assign value across the entire customer journey and Google appears to be answering the call. Today, building on...
Author: Copenhagen INK
Mobile Advertising Leader Airpush Named One of the Best Places to Work in L.A. by the Los Angeles Business Journal
ad:tech London 2013 LOS ANGELES – Airpush (www.airpush.com), winner of the “Best Mobile Ad Network” at the 2012 Mobile Excellence Awards, today announced that it has...
5 Tips to Build an Engaging Mobile Video Ad Campai…
5 Tips to Build an Engaging Mobile Video Ad Campaign: buff.ly/14xkGPN
Resonate Appoints Key Executives as Company Continues Rapid Growth
Company strengthens infrastructure to meet increasing demand for media and analytics products that reveal consumer motivations RESTON, Va. – Resonate, the only marketing intelligence company...
Nuance’s “talking ads” speak their first words – i…
Nuance’s “talking ads” speak their first words – in Swedish: buff.ly/14xkrE8
How KLM Achieves such Stellar Success on Social Me…
How KLM Achieves such Stellar Success on Social Media | Social Media Statistics & Metrics: buff.ly/13AYdX0
Web Ads Gone Wild: Publishers Get Desperate (21 ad…
Web Ads Gone Wild: Publishers Get Desperate (21 ad impressions on one page): buff.ly/13yeaNN
Customer Relationships – Five Tips for Creating Re…
Customer Relationships – Five Tips for Creating Relationships That Drive Sales: buff.ly/14t5RxC
The Newest in Native: Editorial Reviews Reborn as Ads
This past April, CNET senior editor Jessica Dolcourt reviewed the Samsung Galaxy S4 smartphone. Under the headline “The everything phone for (almost) everyone,” the CNET...
Infographic: The Twitter Stats Marketers Need to Know
If you’re yet to buy into the fact that there is enormous value in marketing through this platform, here’s something to consider. The cost to...
SMS and The Future of Public Safety Alerts
As mobile adoption rates continue to surge globally, television and radio announcements along with traditional tornado sirens and other public emergency distress signals may get...
Publisher Forum Boulder: Meet our DMLA Winners
Digital Media Leadership Award honorees Bill Murray, The Weather Company, and Ali Mirian, Chiefgood, are flanked by AdMonsters Founder and CEO Bowen Dwelle (left) and VP,...
Perion Announces Search Agreement with Yahoo!
Yahoo! Search Strengthens and Further Diversifies Perion’s Search Business TEL AVIV, Israel & SEATTLE – Perion Network Ltd. (NASDAQ: PERI) announced it has entered into, and...
Trueffect Expands International Presence with New RedArk Partnership
Company also Secures TRUSTe and Safe Harbor Compliance Certification Westminster, CO – Trueffect , the leading First-Party Targeting and Media Measurement Platform for large performance advertisers, today announced...
Microsoft Reboots Battered Surface With Razorfish
Microsoft is taking another run at Surface, this time with a new digital agency. Despite an ambitious marketing plan, the tech giant has had a...
