Analytics application accelerates return on investment for Marketing Cloud (formerly SiteCatalyst) users SEATTLE – Context Relevant announced the availability of the behavioral analytics library for Adobe...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 21/08/2013
Google Glass may have just 10,000 users, but that hasn’t stopped a handful of brands from developing apps — or “Glassware,” in Google speak —...
Speakers from Global Brands including Cisco, HP, and Walmart are also on Conference Agenda SES San Francisco 2013 SAN FRANCISCO – -The SES Conference & Expo...
Data Driven Advertising / DMP / DSP / Interactive marketing / RTB
by Copenhagen INK · Published 21/08/2013 · Last modified 23/08/2013
Marketers increasingly want to merge their own customer data with that of third parties to better segment audiences. That’s why the Data Management Platform or...
30+ powerful adjectives and verbs for eye-catching headlines: buff.ly/13F8bH4
Roger McNamee’s 5 Tips for Facebook Marketing Success – but is this the right way to do Facebook marketing?: buff.ly/16uqMUa
Groupon Debuts Its Own Affiliate Marketing Platform: buff.ly/1dqXF7V
Location data is often touted as the key to unlocking the targeting opportunities in mobile ads. How to best leverage location data varies by company,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Corporate VC And Agencies On his Reaction Wheel blog, Neu Venture Capital investor Jerry...
Big Marketers Sign Up for Apple’s iTunes Radio: buff.ly/14AnDyW
Given the recent IPO and M&A frenzy, it should come as no surprise that some ad-tech players saw strong revenue growth in 2012, as reported...
As increasing spend flows through programmatic channels, the private exchange concept is considered a boon to both buyers and sellers through enhanced trading controls and...
mobileStorm Inc., a leading Communication Service Provider in mobile marketing, is adding another dedicated industry news channel to its well-respected repertoire, which already includes Mobile...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 21/08/2013
Conde Nast and Amazon have struck a deal in which the online giant will begin managing print and digital subscriptions for Conde titles, the companies...
The following is a guest contributed post from Christine Oliveri, Vice President of Operations, Client Services for I.Predictus. Isaac Asimov, the prolific author and biochemistry...
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