IPONWEB launches its BidSwitch today at DMEXCO. With the number of bidders and customised solutions exploding, BidSwitch is seen as an attempt to solve the...
Regional – Digital video ad marketplace SpotXchange has launched a platform for publishers to connect with buyers on a central hub, touting it as the...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 18/09/2013
It’s not easy for consumers to sit through a dry list of product offerings, but yesterday, Virgin Mobile and Mother, New York, took a stab...
Harmon to Spearhead Business Strategy and Revenue Relationships for Company’s Fast Growing Media Valuation Platform and Media Quality Solutions NEW YORK, NY – Integral Ad...
NEW YORK, NY – Effective today, Media6Degrees (m6d), the advertising technology pioneer, announces it has changed its name to Dstillery. With the recent acquisition of...
Microsoft admits last week’s anti-iPhone ads were awful lnkd.in/be36b2g
The Definition of Advertising Has Never Been More Unclear | Adweek lnkd.in/baeu3nz
Video industry veterans come together to bring world-class measurement to connected video advertising EMERYVILLE, CALIF. – Video intelligence company BrandAds today announced general availability of BrandAds...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 17/09/2013
If there’s one thing we can’t agree on, it’s native advertising! Ever since Fred Wilson gave his high profile talk at the OMMA Global Conference...
Innovation over the past few years has been moving at an astonishing pace, but one of my biggest bugbears, along with I’m sure 80% of...
Why Twitter Buying MoPub Is a Very Big Deal: buff.ly/1ekl8d9
Beyond a single website as the digital strategy: buff.ly/18rghhY
Attribution firm Adometry has combined its ad tagging infrastructure with Tapad’s cross-device ad targeting technology, the companies said today. Austin, TX-based Adometry aggregates and analyzes...
Facebook is getting closer to rolling out its new video ad product, with which it hopes to cash in on the growing advertiser demand for...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
More
