As in most industries, the online advertising ecosystem faces the same challenges with diversity. It is apparent there’s an issue, but who does the responsibility...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 13/09/2018
Oath president and Chief Operating Officer Guru Gowrappan has been tapped as the company’s next CEO. He will succeed Tim Armstrong, who is leaving the...
This week, Alibaba Group has unveiled a one-year leadership succession plan as its executive chairman, Jack Ma, prepares to leave the company he co-founded and...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 12/09/2018
The Digital Marketing Exposition and Conference, more commonly known as DMEXCO, has been held in Cologne, Germany, every September since 2009. Here’s what you need...
The following is a guest contributed post to MMW from Shawn Arora, the founder of LaunchSpark, a Toronto-based explainer video agency with a focus on ROI....
It’s the biggest week of the year for European ad tech and, after a very successful ATS London yesterday (10 September), it’s time again for...
Independent ad tech platform continues significant global growth, with presence in three new regions and multiple senior leadership updates Adform, one of the world’s leading...
Spotify announced Sept. 11 it’s adding Nielsen Brand Effect to its third-party verification suite — another sign the platform is trying to meet advertisers’ demand...
A report by global research firm Econsultancy said organisations in the Asia-Pacific and India are still developing their ecommerce platforms in order to drive increased...
Facebook has launched a new ads solution in the travel sector called Flight Ads. “We’re making ads more relevant to people interested in travel with...
Realme, the smartphone brand that specialises in providing high quality smartphones, has expanded into Southeast Asia, putting a strong focus on products that integrate strong...
Xiaomi’s push for the mid-range turns very aggressive. Via DNA
Marks the largest round ever raised by an industrial robotics company. Via DNA
Oath, a Verizon subsidiary, introduced Oath Ad Platforms as its simplified suite of intelligent advertising and publishing solutions globally. Oath Ad Platforms combines the best...
Blockers ease workflows for ad and revenue operations teams. In spite of that, blocking (at best) is an imperfect band-aid solution to a persistent and...
Snap’s chief strategy officer, Imran Khan, is leaving the company to pursue other opportunities, it announced in an SEC filing Monday morning. Khan did not...
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