StackMob Wants to Fuel Growing Mobile Ecosystem with New Service
Cloud-based mobile platform provider StackMob is busy plugging away at the new StackMob Service Partner Program, which is designed to help equip app development companies,...
Author: Copenhagen INK
Virgin Mobile to Carry Prepaid iPhone 5S, 5C October 1st
Virgin Mobile plans to launch Apple’s iPhone 5S and 5C on its network next week. Starting October 1st, the prepaid wireless carrier will offer both...
Trading Desk Bosses Project 2015 Automated Ad Spend, Declare War On Site Lists
Automation Is Coming. In panel after panel at New York’s Advertising Week, publishers and agencies heaped hate on ad selling inefficiencies and delivered eulogies for...
Nielsen: Earned Advertising Remains Most Credible among Consumers; Trust in Owned Advertising on the Rise
NEW YORK – Eighty-four percent of consumers around the world say they trust word-of-mouth recommendations from friends and family, a form of earned media (1), above...
Xaxis Appoints Christian Wilkens as Managing Director Germany
DUSSELDORF, Germany – Xaxis, the world’s largest audience buying company, announced the appointment of ad industry executive Christian Wilkens as Managing Director, Germany. Wilkens joins the...
Time Inc. Launches Video Partner Network with the AOL On Network, Alloy Digital, NewsLook and NDN
Time Inc. brands will produce 50% more original programming this year from new studio spaces in New York, Los Angeles and Birmingham NEW YORK – Time...
Artsy Animated GIFs Show Beer-Making Process: http…
Artsy Animated GIFs Show Beer-Making Process: buff.ly/1eLZAGw
Google introduces new ‘Hummingbird’ search algorit…
Google introduces new ‘Hummingbird’ search algorithm: buff.ly/1eLZqPq
Can Celebrities Help Monetize China’s Popular WeCh…
Can Celebrities Help Monetize China’s Popular WeChat?: buff.ly/16Nm6Xx
What You Need to Know About Google’s Plan to Repla…
What You Need to Know About Google’s Plan to Replace Cookies: buff.ly/1beHPiC
Introducing an all-new DFA: DoubleClick Campaign M…
Introducing an all-new DFA: DoubleClick Campaign Manager buff.ly/1dLJGss
How Digital Time Spent Breaks Down by Device, Gend…
How Digital Time Spent Breaks Down by Device, Gender, Content Area: buff.ly/1beHAUH
Rocket Fuel Panel Tackles Big Data Opportunity
Figuring out how to leverage the overwhelming amount of data they collect is a critical challenge for advertisers, and one that spans industries. To shed...
Is Login Data the New Gold?
In case you haven’t heard, third-party cookies are dying. That means publishers’ first-party data is becoming more valuable than ever. But not all publisher data is created...
New research shows that 70% of mobile searchers ca…
New research shows that 70% of mobile searchers call a business directly from search results: buff.ly/1beHb4v
