Netflix Wants to Be on Your Cable TV Box
Netflix, the world’s largest subscription-streaming service, wants to attract more customers by adding its web-based movies and shows to U.S. cable systems, Chief Financial Officer...
Author: Copenhagen INK
Aegis Media Probes the Influence of Facebook
At Social Media Week London today, Aegis Media claimed to have scientifically proven the power of the Facebook “like”, in a new study conducted with...
Advertising Week Video: How Publishers Can Use Data More Effectively
For digital publishers, effectively harnessing data can turn a large but poorly understood audience into the targets advertisers covet, or help predict when certain consumers...
Marketing Like the Rolling Stones
Our coverage of Advertising Week is brought to you by Dstillery, the former Media6Degrees. Dstillery is at the forefront of advertising technology, pioneering new ways...
Adobe Delivers Standardized Audience Metrics for Digital Publishing Industry
Metrics Standardization Accomplished Through Industry Collaboration with MPA – The Association of Magazine Media and American Association of Advertising Agencies SAN JOSE, Calif. – Adobe (Nasdaq:ADBE)...
OpenX Sells Open Source Ad Serving Product
Sale of OpenX Source Ensures Continuity of OpenX Community LOS ANGELES – OpenX Technologies, Inc. (OpenX), one of the world’s leading providers of digital and...
Media Working: OPS NY 2013 Live Blog
We kick off today’s OPS by celebrating five years of Rob Beeler as AdMonsters’ content czar and chief emcee. Here’s to five more, buddy! Related...
Positive Quarter for Digital Ads Ahead of Holiday Season
Q3 2013 Digital Marketing Report by IgnitionOne highlights growth and trends in digital marketing NEW YORK – Research by IgnitionOne, a global leader in cloud-based...
Improved performance and reduced wastage seen as main benefits of real-time bidding
What do you see as the advantages of real-time bidding? This is the third Online Advertising Survey Report, produced in association with advertising technology company...
Adform Q2 2013 Report
Real Time Bidding (RTB) and programmatic as a means for purchasing digital inventory continued its exceptional growth in the second quarter of 2013, boding well...
Is It Cool to Work for Yahoo Now? http://t.co/toDF…
Is It Cool to Work for Yahoo Now? on.mash.to/1dIyD3e
Samsung to Launch Flexible Display Phone in Octobe…
Samsung to Launch Flexible Display Phone in October lnkd.in/b_upZV8
Celebrating Five Years of Beeler
Five years ago at our Publisher Forum in Boulder, I heard people chanting. And by people I mean Canadians. Several of them. While a certain...
Why empathy is a crucial skill for web designers
What it means to empathise Empathy can be defined as “the ability to understand and share the feelings of another.” I believe we have become...
Jeffries: Video Ad Network Model Has Early Advantages, Coming Challenges
Video is a big part of the programmatic ad discussion taking place at New York’s Advertising Week. A recent look at the landscape by Jeffries...
Mobile Ads And Location: Geofences Aren’t The Whole Answer
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
