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Advertising news

• Creative Minds: Why Eunice Hee looks up to Lee Kuan Yew's ethos 25/04/2024
  Kvur's Eunice Hee opens up about working on a campaign with Avril Lavigne, her childhood desire to join the police force, and working on Singapore Airlines as an inaugural role.
• What's in a name? A new campaign explores labels, liberation and legacy 25/04/2024
  WATCH: Unilever's powerful new initiative encourages women in China to defy tradition, shed sexist names and reshape their identity.
• Meta’s ad billings propel 27% revenue surge 25/04/2024
  The tech giant has more than doubled its revenue from AI-powered ad tools. However, it expects lower revenue for the second quarter.
• McCann Worldgroup China MD exits 25/04/2024
  Shu Wu has left the network to join the client side.
• Times of India launches 'My City, My Art' challenge for World Art Day 25/04/2024
  Participants are encouraged to unleash their creativity by reimagining their cities through artistic expression.
• Goafest unveils 'age of adaptability' theme for 2024 25/04/2024
  A chameleon has been selected as the 2024 event mascot, symbolising the industry's need to continuously evolve in response to changing environments.
• Scope3: A third of web domains feature ‘problematic’ ad placements 25/04/2024
  EXCLUSIVE: Ad spend wastage goes beyond made-for-advertising websites, finds digital emissions startup.
• Guardian makes it easy for readers to reject all ad cookies with single click 25/04/2024
  Guardian ad chief has penned open letter to clients and agencies explaining rationale.
• IPG reports 12% fall in net profit for Q1 but organic revenue up 1.3% 25/04/2024
  Group is forecasting 1-2% organic growth over course of 2024.
• Young women with cancer say 'fucc it' 24/04/2024
  This new campaign by charity organisation Cancer Chicks aims to empower young women to break the barriers and not let cancer define their lives.