Monetate Partners with Mobile1st
Partnership Delivers Best-in-Class Services and Expertise in Testing, Segmentation and Mobile Conversion Optimization for Small to Midsize Brands NEW YORK — Monetate, the worldwide leader...
Author: Copenhagen INK
Harry & David’s Omnichannel Marketing Strategy Is Starting To Bear Fruit
Loyalty has never been a problem for Harry & David, an 84-year-old company that sells and delivers premium foods and gift baskets. When December rolls...
Brand Safety Cannot Be The Duty Of Everyone But The Responsibility Of No One
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
How marketers can solve content marketing’s ROI problem
By Justin Choi, CEO, Nativo When Bill Gates first declared that “content is king” in a 1996 essay, he couldn’t have known just how right...
The Third Coming Of Open RTB; Unilad Faces Insolvency
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Third Time’s A Charm For eight years the IAB Tech Lab’s OpenRTB Working Group...
Weekly Focus: Singapore Electronics Retailer Looks to QR to Ease Payment
This week, Singapore electronics retailer Audio House has rolled out a new payment system that lets customers scan QR codes to complete their purchases; and...
Jackie Jantos leaves Spotify, becoming the second top marketer to exit
Less than a week after parting ways with Chief Marketing Officer Seth Farbman, Spotify is saying goodbye to another top marketing executive: Jackie Jantos, who...
Golden Gate Ventures US$100mil Fund III oversubscribed, closed to investors
Golden Gate Ventures Fund III closes, anchored by existing investors Temasek, Hanwha, Naver, and EE Capital with new investors such as Taizo Son’s Mistletoe, Mitsui Fudosan, IDO Investments, CTBC...
HR Tech startup Swingvy in Google’s Demo Day Asia final
Aims to revolutionise and transform HR practices for small and mid-sized businesses in SEA. Via DNA
‘A warning sign’: Why Henri Bendel lost its way in the changing retail world
At the beginning of the 20th century, Henri Bendel was one of the most forward-thinking luxury retailers in the world. How times have changed. A changing customer...
Musk signs up mystery passenger to take rocket trip around moon
Elon Musk’s rocket company signed up its first passenger for a flight around the moon, taking a giant leap toward commercializing space travel — at...
Vote for Your ‘Ad Tech Personality of the Year’ & ‘Ad Tech Rising Star’
ExchangeWire announces the return of ‘Ad Tech Personality of the Year 2018’ and launches its first ‘Ad Tech Rising Star’ award. Now in its fourth year, Ad...
What An Agency Can Teach A Publisher: Gallery Media Group CEO On Being Part Of VaynerX
A year and a half ago, Gary Vaynerchuk bought PureWow, bringing together an agency and publisher under one parent company called VaynerX. “We thought we...
Panoply Lays Off Editorial Staff In Transition To Focus On Tech
Panoply, the podcast network and technology company born from The Slate Group, is cutting ties with its editorial and direct sales business to focus on...
Comic: Ski Ya Later
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part...
Standards to Achieve Transparency: Q&A with Tim Cadogan, CEO, OpenX
In this Q&A, Tim Cadogan, CEO, OpenX talks to ExchangeWire about the progress that has made in terms of transparency, the importance of an industry-wide...
