Registration Continues for Thursday’s Emergency Mobile Marketing Webinar
As MMW has been reporting in recent weeks, the FCC will soon begin enforcing a strict new set of rules governing marketing calls and text...
Author: Copenhagen INK
White House Won’t Come to Samsung’s Rescue
On Tuesday, the White House made it official. The Obama Administration will not intervene to help Samsung avoid a product ban born of the company’s...
Government Shutdown Could Delay Expected E-Cig TV Ban Again
The government shutdown could delay a Food and Drug Administration ruling that is expected to curb TV advertisements of e-cigarettes. The FDA had announced its...
Tweeting About Twerking Seen as a Lifeline for the TV Business
Meredith Parker, a 23-year-old sales rep in New York, spends most nights out meeting friends or attending work events. Any night but Monday. That’s when...
Clorox Fights Back Against Yale’s ‘Poopetrator’
A fecal scandal dropped at Yale University’s Saybrook College laundry room over the past week. The Yale Daily News has reported, horrifyingly, that the facility...
Video Networks Alloy Digital, Break Media to Merge Into Defy Media
In the latest sign of consolidation in online video, two major online video networks and production companies, Alloy Digital and Break Media will merge to...
EXCLUSIVE: Mike Nolet, CTO & Co-Founder at AppNexus, Discusses His Departure From the Company & Why He is Leaving Ad Tech
Today, Mike Nolet, Co-Founder & CTO at AppNexus, announced he is leaving the company. Here, Nolet discusses why he is leaving AppNexus at this time,...
The Festival of Marketing’s inaugural University Challenge winners are…
The charity event saw 16 teams of six people competing across five different rounds – digital, creative advertising, data and insight, media, and brands. All...
Aggregate Knowledge Augments Audience Analytics Capabilities with Enhanced Site Insights
Enables marketers to leverage site data for increased reach and sales SAN MATEO, CA – Aggregate Knowledge (AK), a media intelligence company that brings an exact science to the...
Seasoned Advertising and Privacy Attorney Noga Rosenthal Joins NAI as General Counsel and VP, Compliance & Policy
WASHINGTON, DC – The Network Advertising Initiative (NAI) announced that longtime NAI member company representative Noga Rosenthal, formerly senior vice president of 24/7 Media and Media Innovation...
Barclaycard’s three step process for resetting the marketing agenda
When he started in his current role six months ago Hussey quickly realised that the team was in ‘order-taking mode’, working on pet projects for...
CPXi Acquires AdReady
CPXi Rounds Out Media Offerings with Addition of Leading Self-Serve Programmatic Creative Platform New York – Global digital media holding company CPXi (formerly CPX Interactive) has acquired Seattle-based AdReady, whose programmatic...
India’s Daily Readership of Online News and Information Jumps 34 Percent in the Past Year
Times of India Leads Online News Ranking, While Also Generating Significant Traffic from Abroad New Delhi – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the...
DG and Marin Software Announce Search Marketing Integration
Marin SEM Integration with DG MediaMind Provides a Discrepancy-Free Solution New York, NY – DG (NASDAQ:DGIT), the world’s leading multiscreen ad management company, and Marin...
U.K. Mobile Ad Spend Climbs 127% Year-on-Year
U.K.’s Mobile Marketing Magazine is out with a new report presenting an eye-opening look at the growth of mobile ad spend in the United Kingdom....
