Magazines’ Ad-Page Decline Slowed In Third Quarter
Ad pages in monthly and weekly magazines declined 1.8% in the third quarter compared with the quarter a year earlier, the Publishers Information Bureau said...
Author: Copenhagen INK
Urban Outfitters Preps for Holidays With Mobile Investments
A number of retailers, with an eye on the upcoming holiday season, are ramping up investments behind their mobile apps, including Urban Outfitters. The retailer...
News Corp Australia goes ‘LIVE’ with Lineup Systems’ AdPoint to Drive Digital Sales
Lineup’s AdPoint improves ad operation effectiveness for News Corp Australia’s digital customers and ad sales teams Scalable and flexible architecture key to supporting future ad...
Going where they go: Procter & Gamble built a…
Going where they go: Procter & Gamble built a razor for Indians by watching them shave: buff.ly/GNmoqr
MdotLabs Follow-on Study of Phony Traffic on Pay-Per-View Networks Shows Major Brands Are Victimized
American Express, Allstate, Maybelline, GE Capital, Disney, Toyota, Comcast, Subway, LL Bean, Farmers, Starbucks, Honda Among Dozens Paying for Invalid Ad Impressions MADISON, WI –...
Why Twitter is the killer platform for brand-build…
Why Twitter is the killer platform for brand-building on mobile: buff.ly/1a9I87Q
Tablets are “Awareness Machines”New study shows tablets best for video ad recall
Video ads are proving to be an increasingly effective means of communicating with consumers. However, with consumers now able to view video on smartphones, tablets,...
10 Startups Making Travel More Affordable: http://…
10 Startups Making Travel More Affordable: buff.ly/1a9F6Av
In Programmatic, The Pressure Is On Creative To De…
In Programmatic, The Pressure Is On Creative To Deliver The Goods: buff.ly/19hYr5u
‘Marketers Must Measure Their Data Footprint’, by Pierre Naggar, MD EU, TURN
Big data, small data and everything in between are the talk of the marketing town these days, but many in the industry are missing the...
Age of Internet Empires: One Map With Each Country…
Age of Internet Empires: One Map With Each Country’s Favorite Website lnkd.in/b9U3duv
Sports Illustrated Is Testing a New Type of Paywal…
Sports Illustrated Is Testing a New Type of Paywall | Adweek lnkd.in/bHKu2Ex
How Severe Is Our Screen Addiction? http://t.co/Hn…
How Severe Is Our Screen Addiction? on.mash.to/17dymkf
Vertic Acquires Ten 5 Studio, App Development Agen…
Vertic Acquires Ten 5 Studio, App Development Agency lnkd.in/bthnkTK
Groupon’s mobile success: half of revenues from mobile
Daily deals pioneer Groupon, has announced that it is now getting nearly half of its revenues from purchases made via a mobile device, with less...
