Industry Comment: Search & Social to Be Driving Force Behind Global Ad Spend Growth
Zenith released its latest ad expenditure report on Monday, 24 September, finding, perhaps surprisingly to some, that paid search and social media will be the...
Author: Copenhagen INK
Wunderman CMO at Dreamforce: ‘You are f—– without first-party data’
Jamie Gutfreund, Wunderman’s global CMO, is running late for an interview to discuss the role agencies play when working with brands and massive cloud-computing companies....
How Rewarded Video Ads Can Drive In-Game Purchases
The following is a guest contributed post by Fernando Saiz, CMO at Tappx. The rewarded video ad format is adored by the mobile gaming and...
Weekly Focus: JD.com Expanding Supermarket Chain & Opens Up in Seoul
This week, Chinese e-commerce giant JD.com has unveiled plans to expand its network of fresh food stores, 7Fresh, across China as well as made its...
MAD Network Unveils Blockchain Advertising Proof-of-Concept
CryptoRTB Being Tested With Omnicom Media Group EMEA NEW YORK — MAD Network, a blockchain and cryptography solutions company for the advertising industry, today announced...
Review: Xiaomi Mi A2 improves on its predecessor
The very good Xiaomi Mi A1 came out last year. Can its successor improve on it? Edwin Yapp finds out. Via DNA
Alami aims to help SMEs access syariah financing
Indonesia-based fintech syariah aggregator uses technology to approach the younger generation. Via DNA
AT&T Unveils Xandr, Its Answer To The Future Of Advertising
Two multibillion-dollar acquisitions and one Justice Department lawsuit later, AT&T’s advertising and analytics unit finally has a name: Xandr. AT&T revealed the brand at its...
Oracle Data Cloud’s Plan To Take Over Digital Media Without Touching Media
Since Oracle Data Cloud’s creation four years ago, following the acquisitions of data sellers Datalogix and BlueKai, it has taken a central role in powering...
Salesforce Gets Into The ID Graph Game With Launch Of Customer 360
Salesforce on Tuesday introduced Salesforce Customer 360, a unified customer ID that connects profile data across its Sales, Services, Commerce and Marketing cloud product suites....
Introducing Digiday magazine: The Truth Issue
This article appears in the latest issue of Digiday magazine, a quarterly publication that is part of Digiday+. Members of Digiday+ get access to exclusive...
Apple, Salesforce join forces to boost mobile business apps
Apple Inc. and Salesforce.com Inc. announced a partnership Monday that aims to increase the number of mobile applications for businesses available on iPhones and iPads....
Toyota agrees to add Android auto in its cars
Toyota Motor Corp. agreed to add Android Auto to its vehicles, according to a person familiar with the matter, ending years of resistance to the...
AppNexus Has Quit The Industry’s Ad ID Consortium. Is This The End?
AppNexus’s new telco owner, AT&T, has withdrawn it from the Advertising ID Consortium, a shared industry cookie ID it co-founded last year, along with other...
‘It’s the Amazon approach’: Post-IPO, Farfetch’s path to profitability
Farfetch, the online marketplace that aggregates luxury clothing and accessories from brands and speciality boutiques all over the world, has a heavy burden on its...
Here’s why Adobe just dished out $4.75B for Marketo
Adobe has fired a shot across several bows with its $4.75 billion deal to buy Marketo, which will help it compete in marketing services against...
